September 03, 2012 Category : Jobs & Careers
BANGALORE: Hiring may be slowing down for technology companies, but hiring of technology professionals accounted for 31% of the total hiring done by the non-IT sector in the country in the first half of calendar 2012. This is up from 22% in the same period last year, says an analysis carried out by MyHiring-Club .com, a recruitment platform.
The study considered 1,241 companies across 23 industry verticals, except IT. These companies have hired a total of 117,895 people during the first half of 2012, of which 36,547 were IT professionals.
Headhunters confirm the trend, saying there has been an increased demand from non-IT enterprises for talent across areas like network administration, desktop support, Windows administration, database management, wireless network management, telecom support, business intelligence, virtualization , ERP implementation, e-commerce etc.
IT hiring was led by verticals like manufacturing, retail, BFSI, FMCG, real estate, telecom and automotive .
Nirupama V G, managing director in recruitment firm AdAstra, says, "In fact non-tech sectors are keeping IT hiring alive. We have seen a 10% increase for such talent this year." Traditional enterprises are increasingly strengthening their IT backbone. Many of them are planning mega online marketing activities and social media campaigns to reduce marketing costs.
IT has also become extremely strategic for enterprises. Companies across segments are trying to drive most of their marketing, sales, branding, mobile payment, and customer/supplier relationship activities through technology.
Priya Chetty Rajagopal, VP in executive search firm Stanton Chase, says every enterprise is setting up its own little design shop, to support product development and to drive other internal and external functions.
"A lot of IT has been outsourced today, but no company wants to send out its core stuff and the technology around it. Also, everyone is trying to cash in on the power of the social media. So it's only natural that traditional enterprises are in additional need of tech guys; they need not be coders," she says.
Non-banking finance company SKS Microfinance recently hired a chief information officer. "We recently hired tech talent also for value engineering, MIS functions, analytics and technology," says Srinivas Reddy Vudumula, senior executive VP at SKS Microfinance.
A large number of non-tech SMEs too have contributed to tech hiring during the year. For most non-IT startups, IT is key to success . "IT is a strategic decision for them. What will give them size, growth, impact, reach, branding etc is IT," said the study by MyHiringClub.com.
"So many of these companies are hiring hybrid talent, people who are comfortable with both business and technology. The companies we have surveyed expect this trend to continue during the second half of the year,'' says Rajesh Kumar, CEO, MyHiringClub-. com. The study found that non-tech companies from southern parts of the country have led the IT hiring trend, followed by those in the West. The trend was not visible among companies in the North and East zones.