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Development
of a Campaign Information System
An insurance company wants
to start campaigns for its new products to be sold to the prospective
customers. Campaign means advertising of the products through channels
like Tele marketing, letters, signboards, TV Commercials, etc. There are
different campaigns for different products and there is a specific
period for each campaign.
Before
the campaign starts, estimates are made on sales to be achieved, budget
allocation for each campaign and variance allowed (%) both for sales and
budget. When the actual data is captured, the actual variance(%) is
calculated. The difference between the actual and the estimated variance
gives the insurance company an insight into their estimation and it
helps in making strategic decisions about budgets and campaign periods.
You
have to develop the system, which captures the above functionality. It
is an intranet application
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