|Email - Makes it easier ..
Email was a differentiator at first (mid 90's).
When you emailed your resume, you stood out from the crowd as
"net savvy." By the late 90's, email became the
"standard" way to reach someone.
Now, email is largely a nuisance unless someone
is expecting a message from you.
So, what should you do?
1. Follow the employer's directions, if any
If they specify a "receiving" address
on the job posting or the Website, send your resume to that address.
If they have specified what goes into the subject line of the
message (like the job posting number), be sure to do that, too.
This isn't limiting your ability to do some
"guerilla marketing" in addition to the
following-the-rules process to help you stand out from the crowd.
However, it is demonstrating that you are capable of following
directions and have some respect for their processes. So follow the
directions and also use your other approaches, if appropriate. (See
#7 for another idea)
2. Don't use your current work e-mail address
(if you are still employed) for sending your resume to a new
This is a very good way to become unemployed
(most employers monitor email traffic, so they'll see that resume go
out)! And, it doesn't show a new employer that you are very loyal or
respectful of your current employer. Doesn't make you a very
3. Send a separate message to each potential
employer. Even though it may be easy to do, don't do mass
Messages with multiple addresseees are a sure way
to trip a spam filter's alarm and very bad 'netiquette to boot. If
you're not careful, it can reveal all the other employers you are
courting and demonstrate that you are not willing to spend much
effort on any of the employers listed.
In addition, a cookie-cutter message will not be
focused on that specific opportunity (the requirements of the job,
the employer's situation, etc.). So, it may not get through, and if
it does get through, it won't be effective.
4. If possible, send your email on Tuesday or
The weekends, Mondays, Fridays, and late
Thursdays are typically times with a high volume of spam, and your
message may get lost in the junk.
5. Use plain text format.
If your email software lets you choose a font
face, do bolding, and add a pretty background to your outgoing
messages, you are using HTML email. Not good.
HTML email can trigger the spam filters and often
looks different on someone else's computer, so use plain text. It's
safer from both a technical and a usability perspective.
So, change the format of your email to plain text
when you are sending out a resume or corresponding with an employer.
[With Outlook Express, be sure that the black dot
is beside the words "plain text" when you look at the
drop-down list under "Format" in the New Message window's
6. Copy the plain text version of your resume
into the body of your email.
Unless directions from the employer specify
otherwise, this is the safest way to send a resume via email. You
need to copy the plain text version of your resume - not the Word
(or other word processing software) document. See Job-Hunt's "Converting
a Word Resume into ASCII Text" article for step-by-step
7. Look for alternative ways to reach people.
Use the Internet to reach the employer, and then
follow up offline.
For example, if you want to work in the sales
department of a company, find the VP of Sales on the company
Website, and then call the company to verify that the person is
still there and still VP of Sales.
Once you know the name of the person in that key
position, send a "beautiful resume" (Joyce Lain Kennedy's
term from her latest resume book) via snail mail - NOT email. Your
"beautiful resume" is the one in word processing format,
with bullets and bolding and a fancy layout - designed to showcase
you and your capabilities.