Urgent requirement for the Account Based Marketing per Industry
- a) The ABM executive is responsible for planning and executing a multitude of marketing programs with the assistance of local field marketing and sales enablement/insights team. The activities include but are not limited to account intelligence gathering, demand creation, account retention, upselling/cross-selling to support sales goals
- b)Develop a comprehensive marketing plan for agreed upon key strategic existing and new accounts
Provide - with the help of the sales enablement and insights team - actionable insights on strategic accounts and contacts within these accounts
Work with the Sales and Marketing leadership in selecting the most appropriate candidate accounts for one-to-one marketing execution
Enable account managers with tailored information and insights specific to their key accounts
Work closely with regional field marketing teams to execute the programs planned for the accounts in their specific regions
Internally promote account-specific engagement marketing plans, updating these plans based on account manager collaboration
Leverage campaigns run by the field marketing / product marketing teams and related assets for strategic account engagement planning
Conduct outreach to global/strategic accounts to identify and mitigate any conflicts
Work with account managers to ensure account goals, key contracts and account plans remain on track
- MBA in Marketing preferred. BE/BTECH preferred.
- Understanding of Tata communications products and services around cloud, network, Unified communications, IZO, etc
- Well versed with B2B telecom ecosystem.
Experience in planning and executing of marketing campaigns (email, events, webinars, etc) and exposure to digital marketing concepts.
- Goal oriented
- Customer focused
- Active listener
- 3 yrs + experience in a b2b marketing role preferably in a telecom, IT or technology organization
Please find below must haves
- Excellent communication
- Must have experience in B2B marketing
- Experience in telecom will be an added advantage
- Should have at least 3 years of experience