Associate – Marketing Analytics Jobs in Bangalore - Myntra
Job Description
About Team
This role in central marketing team. This team is responsible for demand generation, traffic, users & installs. Working on AIDA funnel using all digital channels is core job function. Primary impact of this role is to support analytics functions in managing & creation of the reports.
Roles & Responsibilities
Primary responsibility of the role is around data gathering, reports management & generation of insights generation. This person will have to work with raw sources of data from Facebook, Google analytics, appsflyer and more & stich reports / MIS for daily usage within marketing teams. Making sure right data is getting captured, working on dashboards, daily reports (along with internal & external teams), helping in planning & measuring campaigns performances are core responsibilities. This role will own all backward & forward looking reporting for key marketing KPIs. This role will have interactions with internal teams like revenue, BI, product & external partners like Google & Facebook.
This role in central marketing team. This team is responsible for demand generation, traffic, users & installs. Working on AIDA funnel using all digital channels is core job function. Primary impact of this role is to support analytics functions in managing & creation of the reports.
Roles & Responsibilities
Primary responsibility of the role is around data gathering, reports management & generation of insights generation. This person will have to work with raw sources of data from Facebook, Google analytics, appsflyer and more & stich reports / MIS for daily usage within marketing teams. Making sure right data is getting captured, working on dashboards, daily reports (along with internal & external teams), helping in planning & measuring campaigns performances are core responsibilities. This role will own all backward & forward looking reporting for key marketing KPIs. This role will have interactions with internal teams like revenue, BI, product & external partners like Google & Facebook.
- Manager & publish daily marketing dashboards & MIS
- Take reporting requests from teams and help set up reports
- Be hands on data collection & running insights etc
- Analyze a wide variety of data as required to solve a business problem - Media execution data, Internal transactional & click stream data and/or data from Google Analytics
- With time pick skills in Data studio & Google ads data hub etc in GMP stack
- Creation of daily MIS reports and dashboards
- Publish marketing dashboards on MIS & excel
- Working along with core team on month & event based planning
- Analysis of event & brand marketing campaigns & reporting key insights, learnings & misses once campaigns are over
- Create data based recommendations for campaign managers to optimize campaigns
- Working with BI team for data collation & extraction of 1st party data
- Data & insights representation to stake holders within & outside the team
- Competition analytics and tracking
- Min Qualification ~ Graduate
- Comfortable with larger sets of data
- Advanced excel skills, SQL is nice to have but not a limitation
- Articulation
- Multitasking with efficiency
- Nice to have:
- Experience for building & maintain MIS dashboards
- Similar role in past either at a agency / analytics firm / platform or brands is a plus
- Understanding of digital functions is a plus
Job Particulars
Education Diploma, M Phil / Ph.D, B.Com, M.Com, MA, BBA/BBM, BCA, BEd, BSc, MCA, MEd, MSc, PG Diploma, 12th Pass (HSE), BFA, BSW
Who can apply Freshers and Experienced (0 to 3 Years )
Hiring Process Face to Face Interview
Employment TypeFull Time
Job Id1067016
Job Category Diploma , Sales and Marketing
Locality Address
State Karnataka
Country India
About Company
Myntra
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