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Brand Manager Jobs in Gurgaon - Airtel X Labs

Brand Manager

Airtel X Labs
experience-icon 2 to 3+ Years
salary-icon Not disclosed
qualification-icon Any Graduate
Expired

Posted: 16 Apr 20

Job Description

Brand Manager
2 - 5 years-gurgaon

Job Responsibilities :

Strategy development

·        Will be responsible for brand communication development across all channels (Offline + Online) for thematic communication, product launches, device partnerships, network comms etc.
·        Conceptualizing and developing the core brand strategy
·        Unearth insights from primary & secondary sources, be the voice of consumer logic and consistently sharpen our strategic focus.
·        Be the custodian of brand health and closely track brand’s consideration and saliency

Creative development

·        Management of workflows & timelines for development of all campaigns across different mediums- TV, print, retail, digital, outdoor & radio
·        Manage 3rd party vendors (e.g. film producers, photographers) to ensure we get best in class quality

In market efficiency

·        Creating GTM communication toolkits for new launches and strategic interventions to propel business growth.
·        Creating 360 campaigns including press, outdoors, radio and digital across the above portfolios.
·        Driving brand salience by ensuring extension of national campaigns across Airtel retail stores.

Job Particulars

Role hr admin
Education Any Graduate
Who can apply Experienced (2 to 3+ Years)
Hiring Process Face to Face Interview
Employment TypeFull Time
Job Id915703
Job Category Recruitment
Locality Address
Country India

About Company

The Growth team at Airtel X Labs drives user retention, acquisitions, and revenue by optimizing Airtel’s products and inventing high-impact marketing channels. For example, the growth team built the Airtel Online Store to enable customers to buy premium devices with instant credit verification and approval, and secure plans -- all under a few clicks. The team also spearheads the end-to-end homes platform and smart API platform.

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