Brand Promotion Manager Jobs in Bangalore - Ashis boutique
Job Description
- Leverage knowledge of business, category and brand marketing strategy into actionable marketing strategies and plans to deliver against the company’s business objectives
- Create brand pull and loyalty and achievement of brand targets through identification of relevant properties, initiatives, advertisement and effective utilization of ATL and BTL activities
- Drive growth for the organization by developing and executing brand campaigns that communicate the brand message and build salience
- Drive innovative marketing campaigns through one or many different touchpoints - offline and digital branding properties to drive awareness and new customers across cities
- Drive market research activities to uncover consumer insights, analyze internal data to segment customers and draw out actionable insights to feed into the communication strategy
- Develop and manage a consumer usage panel for the brand test concepts and mine insights to aid business and brand decisions
- Analyze campaigns across cities across different parameters to track ROI and publish the same to all stakeholders
- Previous brand management experience is a must
- Good analytical capabilities
- Keen eye for creatives with a strong opinion on creative strategy
- Budget management skills & proficiency
- Qualification MBA (preferred)
- Garment/Jewellery/Retail
Job Particulars
About Company
Ashi’s Gallery is the largest & most respected designer-wear brand in India today. Since 1969, it has developed a unique style of its own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. Mrs. Ashi’s understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. Today the company is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries and a gloriously rich Indian aesthetic. Since the company was built on patronage of craftspeople, it has made a significant impact in creating employment in underdeveloped areas. Over the years it has patronized several organizations working in these areas and helped in developing skills and taking them to the market.
