Chief Marketing Officer Jobs in Thiruvananthapuram - MI3 Tech Systems And Solutions Pvt Ltd

Role:

• Sets global inbound marketing strategy to drive awareness and demand for Texilas inbound marketing and sales products
• Spread voice of the customer across the Organization by interacting with all the departments and regions.
• To direct teams that executes the day-to-day tactics. 
• This includes things like pay-per-click campaigns, seo tactics, content development, website projects, and social media promotion, Brand, Product and content.
• looking at the financial health of marketing department which includes cost per lead, cost per follower, channel ROI metrics, purchase-funnel performance etc.,
• Ensures that the business brand is strong and consistent in all marketing strategies and tactics and the brands story is communicated creatively to attract as much attention as possible.
• To make smart decisions on marketing activities to be hired internally / outsourced based on context of the companys financial health, internal marketing capabilities, and industry position.
• Being able to accurately diagnose financial misalignments within the marketing department.
• To develop a roadmap, build strategies and come up with foresight to make changes in organization, team, and personal skill set to align with the company goals and objectives.
• Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and marketdevelopment, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth.

Responsibilities:

• Responsible for the achievement of marketing/ communications/ public relations mission, goals and financial objectives.
• Drive and implement all marketing activities to ensure on-brand positioning and awareness across all aspects of the marketing mix, inbound and outbound.
• Travel to all our campus and target regions for our product promotions.
• Lead and drive marketing communication, ensure clear and powerful messages about the product, brand and value proposition to each market segment
• Define and coordinate marketing programs for demand creation and lead generation with our Sales team and implement lead-tracking and management processes
• Manage all aspects of marketing planning, budgeting, metrics and reporting
• Implement and leverage the latest marketing tools and technologies
• Work closely with the Chief Sales officer to ensure all marketing goals, campaigns and strategies are perfectly aligned with the Sales Strategy
• Utilize critical market & competitive research to segment and define target markets, refine and improve the product value proposition and implement the best market-penetration strategy
• Manage external agencies and relationships with marketing services
• Develop and maintain long-term relationships with industry thought-leaders, marketing associations and advisors
• Hiring Process : Face to Face Interview
  
• Job Role : Sales / Marketing Executive
  
• Job Type: Full-time