Driving user penetration in different customer segments using programmatic ad channels – Doubleclick, facebook, RTB platforms
Analyzing the campaigns and identifying the gaps, evaluating the campaigns from cost efficiency perspective and optimizing the ROI for the campaigns
Analyzing customer behaviors and latest trends and making continuous improvement in the creatives to target better CTRs and CPIs
Devising multiple experiments to test different campaign strategies and creating funnel of campaigns/propositions to maintain user acquisition growth trajectory
Maintaining the quality of the customers acquired and improving the campaigns to get loyal users.
Working with product/data teams to create tools/propositions for driving scale through the campaigns
Desired Skills:
Strong desire to excel in Digital marketing
Ability to analyze data from multiple sources and generate actionable insights
Ability to manage multiple stakeholders ( internal and external ) and influence decisions
Strong communication skills
Strong Analytical skills
Salary: INR 10,00,000 - 13,00,000 PA
Job Location: Bangalore
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About Us
Dailyhunt
Dailyhunt is India’s #1, News and local language content discovery application which offers 250,000+ new news and content artifacts every-day in 14 languages licensed from over 1000+ publication partners.
Our mission is to be ‘the Indic platform empowering a billion Indians to discover, consume and socialize with content that informs, enriches and entertains’.
The Dailyhunt group has 206 Million monthly active users and Dailyhunt platform has 153 Million monthly active users. The time spent per daily active user is 27 minutes per user per day consuming over 15 Billion-page views of content and 2 Billion+ video views per month. It’s unique machine learning and deep learning technology enables smart curation of content and tracks user preferences to deliver real-time, personalised content and notifications.
Disclaimer: This Content is provided by Dailyhunt, TeamLease E Hire Private Limited (Formerly Cassius Technologies Private Limited)
disclaims all warranties against infringement, In no event will TeamLease E Hire Private Limited (Formerly Cassius Technologies Private Limited)
be liable for any loss or damage.
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