Digital Marketing Business Intelligence Jobs in Mumbai

Digital Marketing Business Intelligence

Educomp Solutions Ltd

3+ Years

Not disclosed

Expired

Posted: 10 Nov 20

Job Description

Roles and Responsibilities

Curate reports across digital, email and social metrics
Pull past performance on digital analytics to establish benchmarking goals for integrated marketing plans
Manage ad hoc reporting requests and compile requested data into a comprehensive narrative
Develop and maintain functional dashboards to give teams and leaders across the organization the ability to access data quickly
Create and maintain an archival process for all data and past analytics
Compile and organize reports that analyze outcomes of marketing campaigns
Analyze performance of advertising efforts on digital ads, Google, social, and email
Develop strategies to amplify promotional reach, including building program affinities list and tracking user trends in digital ads
Develop the tools needed to evaluate the website user experience, behavior, trends, and performance tracking to achieve organizational objectives
Other duties assigned

Job Description

5+ years of digital marketing, analytics, or related experience
Proficient with Google Analytics
Experience with Google Tag Manager
Experience working with marketing, digital ads, and social media data (Google Ads, YouTube, Facebook, Instagram,Twitter)
Experience with Business Intelligence tools and visualization software, like Google Data Studio, Tableau, MicrosoftBI
Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook) and Google Suite (Docs, Drive, Sheets, calendars, etc.)
Excellent data presentation skills and the ability to succinctly summarize key findings and effectively communicate with leadership and staff.
Ability to juggle multiple deadlines at once and effectively prioritize work
Highly organized and detail-oriented, with a passion for accuracy
Ability to communicate effectively and efficiently whether written or verbal.
Ability to work cross functionally and collaborate with associates and contributors across the organization
Skilled in finding efficient ways to streamline and simplify generating reports
Must be up-to-date on emerging and current technologies, reading industry trade publications and open to professional development

Ensure data about marketing channels, customers and results is reported accurately and closely aligned to specific business needs.Serve as an organizational resource to identify, understand, and meet the analytical needs for digital platforms .

Skills: Digital Marketing, Business Intelligence, Reports, Google Tag Manager

Experience: 5.00-8.00 Years

Education: Master in Computer Application (M.C.A), Bachelor Of Computer Application (B.C.A), Master OF Business Administration (M.B.A), Bachelor Of Technology (B.Tech/B.E)