Digital Marketing Executive - IT Jobs in Bangalore - Freelance

Digital Marketing Executive - IT

Freelance

0 to 3 Years

Not disclosed

Expired

Posted: 22 Dec 20

Job Description

Execute digital campaigns, from optimization and performance analysis focused on delivering leads for business

Manage all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, Affiliate, Direct buys etc.

Follow processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact

Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB/others as partner

Social Media listening and research

Research, monitor and track what's trending on social media and coordinate with departments create content around trending topics.

Meticulous scheduling of posts across social media handles to ensure that the campaigns get enough visibility.

Responsibilities Will Consist Of

Execute campaigns, assist performance marketers in categorizing and analysing high performance campaigns, document success stories for feedback and learning.
Keep a keen eye on copy and visual styles that have worked on the campaigns across channels and report these approaches on fortnightly basis to performance marketers
Effective coordination with other teams to create and execute campaigns that will initiate sales and increase footfalls on the pages, website and project sites