Digital Marketing Executive Jobs in Chennai - Obotap E Commerce Pvt Ltd
Job Description
Responsibilities
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
- Requirements
- Proven working experience in social media or related field
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, CRO and SEO
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organisational ability
Job Particulars
About Company
Obotap is the world’s first and largest e-distribution & Mobile Payments. Launched in 2017, Obotap has a Brand to Retail business model (B2B) that is unique in its efficiency, innovations and scale. The app empowers retailers by enabling them to buy goods directly from brands,while saving more through schemes and deals offered in real time.
The app’s user-friendly interface maximises convenience, democratises product access and unlocks higher profits for retailers. For brands & manufacturers, it offers wider reach, unlimited scale and relevant data.
Obotap, a mobile payment service provider plans to introduce person to person (P2P) money transfer service in the country, sometime later this year.
Obotap a leading provider of secure mobile payment solutions, has launched a new 'Tap & Go' reader to enable cashless transactions based on (QR CODE) technology.
QR CODE can be used for retail payments, transportation, entertainment and numerous other touch points, to enable cashless payments.
Let’s together create “India’s Largest Hyperlocal E-commerce Network”
