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Digital Marketing Executive Jobs in Coimbatore - Wish Good Ecommerce

Digital Marketing Executive

Wish Good Ecommerce
experience-icon 0 Years
salary-icon 7000 - 15000 Monthly
qualification-icon B.Com, BBA/BBM, BCA, BEd, BVSc, CS, B.P.Ed, B.F.Sc(Fisheries), BSW, Other Graduate(Other Graduate)
Expired

Posted: 20 Aug 20

Job Description

We are looking for a dynamic and self-motivated executive – Performance Marketing to join our team.

As a Executive – Performance Marketing (eCommerce) at Wish Good eCommerce, Coimbatore, you will

Achieve company sales targets within earmarked marketing budgets, by driving all paid marketing efforts and optimizing the cost of acquisition.

  • Drive paid acquisition marketing across all performance marketing channels, including but not limited to: Ad words, GDN, Social Media Platforms (Facebook, Instagram, YouTube), affiliate, retargeting networks, etc.
  • Own ROAS from performance marketing, continuously developing experiments/initiatives to improve ROAS, including creative/copy testing, audience segmentation, ad placements, retargeting and new channels to maximize full-funnel performance
  • Develop, implement and refine retention marketing strategy, including but not limited to email marketing, loyalty and referrals, to drive repeat purchases and maximize customer LTV
  • Track and optimize every step of the marketing funnel in order to optimize unit economics, LTV / CAC ratio, and create a virtuous marketing cycle
  • Identify, evaluate and select appropriate tools to enhance and automate marketing processes
  • You will completely own the performance marketing efforts from strategy to execution (with support from a content creation team) to distribute and leverage content assets across channels, and to maintain a consistent brand voice and identity.

Our ideal colleague will be

  • Someone with deep understanding and expertise in Ad words, GDN, Facebook advertising, Instagram advertising, YouTube advertising, affiliate marketing, retargeting networks, web tracking and attribution with at least 1+ years of digital marketing experience handling performance marketing efforts for a digital-first brand
  • Someone with the expertise in working with performance marketing tools such as Google Analytics, MailChimp, Hootsuite, Hubspot and/or their equivalent
  • Having a strong analytical mindset and belief in data-driven decision making. This will entail experience in working with and deciphering large data sets to make strategic decisions
  • Having a thorough knowledge of emerging technologies across digital space and passion to keep up with the latest trends in digital and performance marketing
  • Passionate to work in entrepreneurial set-ups, creating/ managing a business, comfortable in dealing with ambiguity and working in a constantly evolving business environment

Job Particulars

Education B.Com, BBA/BBM, BCA, BEd, BVSc, CS, B.P.Ed, B.F.Sc(Fisheries), BSW, Other Graduate(Other Graduate)
Who can apply Freshers
Hiring Process Face to Face Interview, Telephonic Interview
Employment TypeFull Time
Job Id982174
Locality Address Coimbatore-Others
Country India

About Company

Wish Good Ecommerce
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