Digital Marketing Executive Jobs in Delhi,Faridabad,Gurgaon - Formsadda

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. 

Positions : 1 

Work Exp : 1 to 3 Years 

Notice Period : 30 Days (Max) 

Responsibilities : 

• Formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• should know to effectively apply SMO techniques
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Graduate in marketing or relevant field
• Strategize and implement paid media (ads) plans for company including social media ads (across Facebook/Instagram, Twitter, LinkedIn), Search Engine Ads (Search & Display ads across GSN and GDN)
• Create and optimise media ads across all platforms
• Constantly monitor and analyse campaign performance to take data driven decisions
• Perform competitor research for strategizing and planning paid media campaigns
• Perform keywords research for paid search campaigns
• Develop content for paid search campaigns
• Perform digital marketing consultation and strategy functions with internal clients
• Provide paid media education to business units and industry groups
• Develop custom reporting and analysis for paid media campaigns
• Create email marketing campaigns to promote products or services
• Ensure marketing message is conveyed clearly and delivered properly to prospects
• Ensure messages are sent in proper form and template
• Proofread emails for clarity, grammar, and spelling
• Develop a personalization strategy
• Include specific graphics, incentives, and detailed descriptions
• Review messages for brevity
• Send messages to those who have opted in for messages
• Ensure messages are mobile-friendly
• Create database of emails for lead generation
• Follow up on interested respondents
• Purge non-deliverable email addresses and opt-outs
• Include persuasive call-to-actions in advertisements and promotions
• Design and write press releases
• Track and analyze direct and interactive marketing campaigns
• Use statistical analysis and reports to create campaigns
• Coordinate and monitor the maintenance, integrity, and security of several databases
• Must have Sound knowledge on tech writing & making digital SEO optimize content
• Must have knowledge in Web/SEO/Blog Writing
• Having client reporting experience is a big plus
• Experience of planning and executing paid campaigns
• Experience of running remarketing and multi-channel targeting campaigns
• Able to build and maintain long lasting relationships with schools/colleges/institutes
• Exceptional written, verbal & presentation skills
• Self-motivated, with high energy and an engaging level of enthusiasm
• Able to perform basic calculations and mathematical figures
• Ability to work individually and as part of a team
• High level of integrity and work ethic

• Google AdWords Certification