Digital Marketing Executive Jobs in Delhi,Faridabad,Gurgaon - Parkway Hospitals Siingapore

Planning Web, email, social media and display advertising campaigns

Maintaining our social media presence on Facebook, Google Plus and Linkedin.

Review and reporting on the performance of all digital marketing campaigns

Job brief

We are looking for a Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing Executives will work with the content team, Development Team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

·       Plan and execute all web, marketing database, email, social media and display advertising campaigns

·       Design, build and maintain our social media presence

·       Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

·       Identify trends and insights, and optimize spend and performance based on the insights

·       Brainstorm new and creative growth strategies

·       Plan, execute, and measure experiments and conversion tests

·       Collaborate with Singapore team to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

·       Instrument conversion points and optimize user funnels

·       Collaborate with agencies and other vendor partners

Requirements

·       BCA, MBA  degree in marketing or a related field

·       Proven working experience in digital marketing – Minimum 2-3 Years Experience

·       Demonstrable experience leading and managing marketing database, email, social media and/or display advertising campaigns

·       Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

·       Experience in optimizing landing pages and user funnels

·       Experience with A/B and multivariate experiments

·       Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

·       Working knowledge of ad serving tools (e.g., DART, Atlas)

·       Experience in setting up and optimizing Google Adwords campaigns

·       Working knowledge of HTML, CSS, and JavaScript development and constraints

·       Strong analytical skills and data-driven thinking