Digital Marketing Executive Jobs in Mangalore - ZMZ EVENTS & BUSINESS SOLUTIONS

The key person in charge of executing the company’s digital marketing campaigns. He/she is involved throughout the  campaign ideation, planning, implementation, measurement, and optimization process. It is therefore essential that he/she  has hands-on experience using various digital marketing platforms. 

Responsibilities  

• Assist the team in the development of the overall digital marketing strategy 

• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media,  Email, Mobile, Display) 

• Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software

• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms

• Manage social media marketing campaigns 

• Manage digital advertising campaigns (SEM, Display, Social, Programmatic) 

• Manage SEO campaigns 

• Set up conversion, pixel, and event tracking on the website and across various digital platforms 

• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to  drive engagements and conversions 

• Analyse digital marketing analytics reports and share insights with the team to develop optimization plans

• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights  with the rest of the team (Zoho CRM, Analytics, Marketing Plus, ExpoGenie) 

Qualifications 

• 4+ years of experience as a Digital Marketing Executive 

• 4+ years of experience in developing and implementing digital marketing strategies 

• Good knowledge of all different digital marketing channels 

• Good knowledge and experience with online marketing tools and best practices 

• 4+ years of hands-on experience with SEO/SEM, Google Analytics and CRM software 

• Familiarity with web design 

• Sense of ownership and pride in your performance and its impact on a company’s success 

• Critical thinker and problem-solving skills 

• Team player 

• Good time-management skills 

• Great interpersonal and communication skills 

• BSc degree in Marketing, Digital technologies or relevant field