Digital Marketing manager Jobs in Navi Mumbai - Prime Landmarks

1. Understanding characteristics of products and services and promoting their Unique Selling Propositions (USP).

2. Developing advertising and sales promotion strategies for real estate projects.

3. Implementing advertising campaigns on various social media platforms like Facebook, LinkedIn, Instagram, YouTube, and Twitter.

4. Generating prospective clients from various marketing campaigns and passing them to the sales team for servicing.

5. Analyzing client's real estate requirements and suggesting appropriate projects.

6. Brainstorming ideas and creating communication material for internal and external audiences.

7. Evaluate the communication strategy and advertising campaigns that are implemented.

8. Develop strategies & tactics to get the word out about the company and drive qualified traffic to the website.

9. Identify trends and optimize spend and performance based on insights.

10. Preparing brochures, reports, newsletters, and other materials for company branding and promotion of real estate projects. Maintaining social media presence by posting relevant content on a weekly basis.

11. Designing and writing content for all types of internal and external communications.

12. Structure & Delegate work to team members to achieve the best output (targets).

13. Train the team on communication & pitching, technical details, identifying appropriate leads which can qualify, appropriate channels to generate leads, work on CRM tools, etc.

14. Encourage & motivate the team, develop a learning culture.

15. Regular review of team performance, meet targets, address issues & concerns, and provide timely & effective feedback.

16. Prepare monthly reports, goals & forecasts, measure results

17. Digital Marketing

18. Lead Generation Activities :

a. Organic :

i. SEO

ii. SMO

iii. Handling Third-party vendors

iv. Develop Campaign Directions

v. Content writing for website & other social media platforms.

b. In Organic :

i. SEM

ii. SMM

c. BTL :

i. Below the line promotions

ii. Introducing various marketing activities to increase Fair deal presence in the market like BTL activities, Digital Marketing, and other campaigns

19. BTL :

- Organize workshops, meetings, and other events for promoting various real estate projects.

- Deliver educational and promotional workshops and seminars for company branding and career development in various management institutes.

- Initiate and maintain contacts with the company's stakeholders viz. clients, developers, service providers, etc.

20. Co-ordinate promotional events for external audiences