Digital Marketing Specialist Jobs in Mumbai - Onsitego

We are looking for a Digital Marketing Specialist to manage all paid marketing activities.

He/She will manage all paid search campaigns on Google, Yahoo, and Bing, as well as other search and display marketing engines including Facebook, and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

Responsibilities

• Define and build a strategy of acquisition channels (Search Engine, Website Optimization, Paid Social, Display, etc) including informing budget, channel mix, and execution.
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion, and optimization
• Research and analyze competitor marketing strategies

Requirements

• Minimum of 3-4 years of proven SEM experience and success managing campaigns across Google, Yahoo, Facebook 
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing
• Experience with website analytics tools (e.g, Google Analytics)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments