Executive - Social Media Jobs in Mumbai - Umbrella Aegis
Executive - Social Media
Job Description
- Not only that, but “social media managers must stay at the leading edge of industry trends, so they can create a marketing strategy that generates inbound leads, gains followers, and creates a positive image for the company.
- They are also responsible for regularly evaluating the success of their marketing efforts and tweaking their marketing strategy as needed.”
- While just recognizing this list of responsibilities and tasks as quite comprehensive should make the necessity of a social media manager clear, the following list of reasons should emphasize this.
- SEO knowledge
- A social media manager knows this, and knows how to optimize SEO by aligning it with the overall social media plan.
- As marketing approaches with inbound focuses, both SEO and Social Media have the ability to bring your customers and audience members to you with the potential to build actual relationships and communicating with them, rather than at them. SEO and social media are both directed by content
- How will they promote your blog content on social media?
- Do they understand the connection between exposure on social media and increased search rankings?
- Do they know how driving traffic to the company’s website impacts the bottom line?
- It seems obvious but your social media manager must have social media skills.
- This includes knowing what type of content works best on what platform, optimizing content accordingly, as well as understanding the different nuances of each platform.
- They should know how to engage an audience through social media posts and interactions, and should hopefully find some joy in doing just that.
- Social media is one of those skills that is not as easy as it may seem to the untrained professional, so you need an expert who can truly take your brand’s online presence to the next level.
- With our recent blog post highlighting the importance of social media as a customer service tool, a social media person will know how to best communicate with your customers and audience members.
- If your customers see your branded account posting inspirational quotes and product images on a regular basis, but ignoring their direct inquiries and social media comments, this will have obvious negative implications for your company.
- Just as a carpenter is only as good as his saw skills, a social media manager is a master of the tools they use.
- If you still think your small business doesn’t need a social media manager, think of how long it took you to simply figure out how to use any of the new programs on your computer when you first got started.
- Creativity
- Candidate must be having knowledge about Copywriting & Content writing this will play a big role in everything social media, customer service
- When your customers and audience members can easily understand the messages being conveyed on your social media channels
- While much of your social media managers output will be in writing, visual content to accompany posts is crucial.
- The right photo can mean a post gets shared a hundred times rather than ten times, and having someone who knows what images will work, and when, is invaluable to your organization.
Job Particulars
About Company
Umbrella Aegis is a renowned name for experiential marketing; the name ‘Umbrella Aegis’ itself suggests that “during the testing times we see you through” and our main focus is to help you to establish your brand rather than opting for just another promotional activity. With Our headquarters based in Mumbai having regional presence across India, it has enabled us to help our clients in creating the brand and establishing it more strongly. Managing a national campaign or event is our forte in terms of venue expertise; we effectively manage to meet the best of your expectations. We have great amount of exposure to ensure the accessibility, quality, practicality, ease and affordability for each and every type of campaign.