Head Digital Marketing Jobs - Chennai - Asiaville Interactive Pvt Ltd - 5.0 to 6.0 years of experience - 22 January 2020
Job Description
Responsibilities and Duties:-
1) Full mandate to run digital marketing team at Asiaville
2) Delivery of company targets for viewership and engagement across platforms, with particular focus on driving traffic and engagement to our App and websites;
3) Detailed knowledge of app marketing strategies to build Asiaville's Installs base from scratch;
4) Working within designated marketing budgets to ensure optimal marketing and media spends, with a key eye on ROI;
5) Conceptualizing and implementing marketing campaigns leveraging Social, Mobile, SEM/ SEO, Content Marketing, Display and other digital marketing avenues across focus languages of Tamil, Malayalam, Hindi and English (working with local teams for each);
6) Growth hacking solutions to rapidly scale up presence with legitimate audiences; &
7) Incorporating Machine Learning driven data insights into formulating/adapting digital marketing strategy.