Jr ORM Executive Jobs in Mohali - Adaired Digital Media Pvt Ltd

JOB BRIEF:

Jr. ORM Executive is responsible to monitor, connect, converse, engage and enhance brand s online reputation.Be a representative of Adaired Digital Media Pvt Ltd, aids its clients by acting as a central point of contact for leveraging brand s online reputation; to support various objectives for reputation, branding and audience engagement.

ROLES & RESPONSIBILITIES:

·         Actively monitor and review user comments, suggestions, feedback and complaints across social handles and platforms manually and using the related tools wherever possible

·         Connect, converse and engage with the target audience on digital platforms across, on behalf of the brand thereby attending response management.

·         Promptly respond to negative comments, feedbacks, redressing complaints within clients specified turn-around time thus making the user journey with the brand worthwhile.

·         Create brand awareness by primary means of addressing user queries and maintaining the brand reputation by changing the perception of people online.

·         Acknowledging compliments showcasing the same on brand social media pages.

·         Effectively identifying and utilising social listening tools for response management.

·         Sharing the brand comments on real-time basis with the respective brand associates/managers.

·         Categorise data, prepare and share reports depicting an overview of the brands performance, feedback reports consisting of the existing/current pinpoints of the brand along with suggestions to address and eliminate those pinpoints successfully.

·         Assist the brand to effectively position itself, eliminate weak-links, leverage strength-points and tap the target audience by collecting, collating and sharing insights through analysis of incoming audience’s comments, conversations, complaints and feedbacks about the brand.

·         Giving a way forward strategy and providing a new direction to the brand for making the consumer experience better

·         Benchmarking our brand against competition on the same metrics

·         Maintain and circulate daily, weekly and monthly ORM reports to internal departments for their information and further action

QUALIFICATIONS REQUISITE

•  Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or Computer Science

•  Certification in Digital Media / SEO / SEM / Ecommerce will be added honours

•  0-2 years of work experience with a brand, digital / social / advertising / creative / media agency.