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Job Summary
In late 2007, with the rapid explosion of publicly available information, Sciera’s two founders wondered, “What if this can be harnessed to answer the question, What Changed?” Using the then nascent AWS (Amazon cloud),unstructured text mining, and advanced analytics, they set about creating a scalable framework to capture changes…which when combined with known client data, identifies triggers that initiate a buy journey.
Today Sciera is a team of Strategists, Analysts, Data Scientists and Technologists who provide answers to the most important marketing questions – Who, When, Where & Why
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