Marketing Campaign Specialist Jobs in Chennai

Marketing Campaign Specialist

Freshworks

0 to 3 Years

Not disclosed

Expired

Posted: 22 Dec 20

Job Description

About The Role

Freshworks has received numerous accolades from analysts and media including making it to Forbes’ Cloud 100 list, Economic Times Startup of the Year, 2019 LinkedIn Top 25 Companies to work for in India and a listing on the Magic Quadrant for CRM Customer Engagement & IT Service Management. While Freshworks has had incredible organic growth over the last few years, the company also has made targeted acquisitions that add critical capabilities to the portfolio including Natural Language Processing, Chatbots, Machine Learning, Social and Messaging Transformation. Freshworks has raised over $250 million in capital and is funded by Accel, CapitalG, Sequoia Capital and Tiger Global Management. More information is available at:

The Marketing Operations team at Freshworks is building a Global Campaign Services team, a central team based out of our Chennai office, that will be responsible for building email marketing campaigns, creating landing pages and tracking the effectiveness of all the marketing campaigns driven by the Growth and Marketing function.

Responsibilities

Work closely with the Web Ops team to create responsive landing pages and email templates
Create landing pages using the Content Management System (CMS) for marketing campaigns and help drive visitors through inbound marketing efforts
Build email marketing campaigns that are aligned with the respective marketing team’s objectives, optimize and analyze campaign results in Freshmarketer - our marketing automation platform
Set up campaigns on Allocadia, marketing performance management platform, to measure Return On Marketing Investment (ROMI) and optimize future campaigns based on the results
Collaborate with Segment Marketing, Field Marketing, Customer Marketing and Partner Marketing teams for creating and optimizing email campaigns as well as the landing pages for various campaigns

Minimum Qualifications

1 to 3 years of experience in creating and managing email marketing campaigns
Basic understanding of HTML and CSS
Good communication skills and an eye for detail

Preferred Qualifications

Hands-on experience in using marketing automation applications such as Hubspot, Marketo or Eloqua
A good understanding of tracking leads journey and setting up nurture campaigns to assist the leads/customers through the sales funnel
Ability to communicate effectively with cross-functional teams
Ability to manage multiple projects simultaneously with exceptional attention to detail and sound execution skills