Marketing Executive Jobs in Lucknow - Wiesel pharmaceutical
Job Description
Field Marketing Representative Job Description
Job descriptions for field marketing representatives can vary greatly depending on the specific role a company is looking to fill. That being said, here's a sample job description:
Summary:
The candidate will be responsible for the design, implementation, and execution of field marketing campaigns. S/he will work closely with marketing managers and the sales team to promote lead generation and create upsell opportunities.
Key Responsibilities:
- Plan and complete field marketing campaigns after conducting preliminary research
- Develop robust knowledge of all product lines/services
- Produce various literature, signage, merchandise, and other materials to be used at field marketing events
- Maintain relationships with third-party vendors and venues
- Negotiate with retailers and other third-party partners on promotional display and merchandise placement
- Promote business expansion opportunities to retailers and other merchants through successful field marketing programs
- Attend relevant trade shows and events
- Monitor industry trends and competitor activities
- Manage social media activity surrounding field marketing campaigns
- Track expenses in an organized fashion
- Report weekly/monthly on the status of field marketing activities
- Document and share lead/customer intelligence with sales team.
Job Particulars
About Company
A pharmaceutical company, or drug company, is a commercial business licensed to research, develop, market and/or distribute drugs, most commonly in the context of healthcare.
They can deal in generic and/or brand medications.
They are subject to a variety of laws and regulations regarding the patenting, testing and marketing of drugs, particularly prescription drugs.
From its beginnings at the start of the 19th Century, the pharmaceutical industry is now one of the most profitable and influential in existence, attracting praise and controversy.
Drug discovery is the process by which drugs are discovered and/or designed.
In the past most drugs have been discovered either by identifying the active ingredient from traditional remedies or by serendipitous discovery.
A newer approach has been to understand how disease and infection are controlled at the molecular and physiology level and to target specific entities based on this knowledge.
New technologies and Data Management/Informatics systems are now employed to speed up this process.
Drug development is considered a costly and intensive process.
Of all compounds investigated for use in humans only a small fraction is eventually approved, and only after heavy investment in pre-clinical development, clinical trials, and safety monitoring to determine the safety and efficacy of a compound.
