Marketing Executives Jobs in Hyderabad - XploreNew
Job Description
Marketing executives are involved in developing marketing campaigns to promote a product, service or idea. It is a varied role that includes:
- planning;
- advertising;
- public relations;
- event organisation;
- product development;
- distribution;
- sponsorship;
- research.
- The work is often challenging and
fast-paced.
- Many organisations have marketing
departments, meaning that marketing executives can be found in both the private
and public sectors, ranging from the financial, retailing and media industries
to voluntary and public sector organisations.
- The responsibilities of marketing
executives vary depending on the size of the organisation and sector and
whether the focus is on selling a product or service, or on raising awareness
of an issue that affects the public.
- Marketing executives may also be
known as marketing officers or coordinators.
Responsibilities
Marketing executives contribute to and develop integrated marketing campaigns. Tasks can involve:
- liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations;
- communicating with target audiences and managing customer relationships;
- sourcing advertising opportunities and placing adverts in the press or on the radio;
- managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
- writing and proofreading copy;
- liaising with designers and printers;
- organising photo shoots;
- arranging the effective distribution of marketing materials;
- maintaining and updating customer databases;
- organising and attending events such as conferences, seminars, receptions and exhibitions;
- sourcing and securing sponsorship;
- conducting market research, for example using customer questionnaires and focus groups;
- contributing to, and developing, marketing plans and strategies;
- managing budgets;
- evaluating marketing campaigns;
- monitoring competitor activity;
- supporting the marketing manager and other colleagues.
- Working hours
- Working hours are generally 9am to
5pm. Some evening and weekend work may arise when organising or attending
events, or when working on a big marketing campaign. Paid overtime is rare,
although some organisations will offer time off in lieu.
- Part-time work is possible.
Short-term contracts are also available, generally through recruitment
agencies.
What to expect
- Marketing executives are generally office based but often have to meet with clients, partner organisations and suppliers. They frequently attend a range of events and exhibitions.
- There has been an increase in marketing internship opportunities.
- Self-employment or freelance work is possible, although this is more common for experienced marketing professionals.
- Career breaks and secondment opportunities are a possiblity.
- Opportunities exist in most large towns and cities but are less common in rural areas.
- Marketing executives can sometimes be expected to network and socialise with a range of stakeholders and customers to build and maintain relationships.
- The work can be stressful when meeting tight deadlines, juggling various projects at any one time and relying on external suppliers, but it can also be very rewarding.
- A formal dress code and working environment is usual.
- Travel within a working day can be frequent. Absence from home overnight may be occasionally required. Depending on the organisation, the role may demand international travel.
- Job Type: Full-time
Job Particulars
Education Diploma, M Phil / Ph.D, B.Com, M.Com, MA, BBA/BBM, BCA, BEd, BSc, MCA, MEd, MSc, PG Diploma, BFA, BSW
Who can apply Freshers
Hiring Process Face to Face Interview
Employment TypeFull Time
Job Id339259
Job Category Diploma , BSc/BCA/BBM , Others
Locality Address
State Telangana
Country India
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