Marketing Lead Jobs Opening in IBM at Bangalore
Job Description
Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
Required Technical and Professional Expertise
Key Skills
Preferred Technical and Professional Expertise
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
- Oversee, plan and execute all the marketing communication activities relating to IBM Global University Programs (India)
- Forecast and Monitor the marketing budget required for execution of the marketing activities
- Ideate and Deploy successful marketing campaigns to promote specific programs such as IBM Academic Initiative and IBM Skills Academy
- Produce valuable and engaging content to drive traffic to signups for IBM Academic Initiative and IBM Skills Academy
- Experiment and engage with existing channels that IBM India has to promote content related to IBM Global University Programs
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Build strategic relationships and partner with key internal stakeholders, agencies, and vendors
- Work with external agencies to create key videos (Testimonials), key campaign material (Emailers, Banners, Social media posts)
- Organise events to attract students and faculty to IBM offerings
- Work with institutes or other relevant education bodies to present IBM GUP-CSR offerings for adoption of Academic Initiative and Skills Academy
Required Technical and Professional Expertise
Key Skills
- 10+ years of experinece in Domain understanding of marketing communications, advertising
- Skilled with Social media marketing
- Excellent Presentation skills
- Stakeholder management
- Industry contacts and strong network for content creation and curation Basic video editing skills
- Basic scriptwriting skills
- Basic designing skills
Preferred Technical and Professional Expertise
- Good communication skills, experience with press releases/external facing
Job Particulars
Education Diploma, M Phil / Ph.D, B.Com, M.Com, MA, BBA/BBM, BCA, MBA/PGDM, BSc, MCA, MSc, PG Diploma, BFA, BSW
Who can apply Freshers and Experienced (0 to 3+ Years )
Hiring Process Face to Face Interview
Employment TypeFull Time
Job Id1484840
Job Category MBA , Diploma , Sales and Marketing
Locality Address
State Karnataka
Country India
About Company
International Business Machines Corporation (IBM) is an American multinational information technology company headquartered in Armonk, New York, with operations in over 170 countries. The company began in 1911, founded in Endicott, New York, as the Computing-Tabulating-Recording Company (CTR) and was renamed 'International Business Machines' in 1924.
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