Marketing Manager Jobs in Hyderabad - Chaitrasoft

Roles, Responsibilities, & Accountabilities:

• Marketing Strategy - Positioning & Messaging, Segmentation & Targeting.
  
• Execution (Digital - Online + Social + Email + Remarketing, Events) - Calendar Development and Delivery, Campaign Management, Database Procurement & Maintenance, Resource Planning and Deployment, Analytics & Reporting, Marketing RoI, Trends of Leads, Conversions, Business, etc. & Performance of Database by Segments, Campaigns, Size of Biz, etc.
  
• Key Performance Indices - Revenue ($), Customer Acquisition (Nos.), Leads Generated, Conversion Ratios, Campaigns Executed, Penetration, Business Developed from Leads Delivered ($), Quota & Targets Achievement & Sales Team Profitability (Revenue: Cost Ratio)
  

New Product or Services Development:

• Researches, analyzes and monitors financial, technological and demographic factors to capitalize on market opportunity and minimize effects of competitive activity.
• Establish a list of potential customers.
  
• Develops and recommends product or services positioning, packaging and pricing strategy to produce the highest possible long-term profit and market share.
  

Business Development Planning:

• Participates in business process modeling sessions, providing data and insights into market need and customer expectations.
  
• Collaborate with engineering & management to evaluate project performance and to recommend refinements and improvements of all components of proposal.
  
• Draft the narrative that ties the project components together and package and assist in presenting the proposal to the executive team.
  

Tools & Enablers:

• Sales Administration, Marketing, Automation Digital Marketing, Analytics, Content, Education and Experience
  
• Graduate Post Graduate in Marketing, Business Administration, or Management.
  
• Knowledge of strategic planning process
  
• Minimum 7 years to maximum 10 years Products and Services marketing in IT or ITeS Industry
  
• Job Type: Full-time