Marketing Technologist Jobs in Chennai - Freshworks
Job Description
Overview
The Marketing Operations team at Freshworks is building an enterprise-grade marketing technology stack and we are looking for a super-user and product evangelist for a variety of MarTech tools. In this role, you will be responsible for implementing these tools at Freshworksand ensuring adoption by the respective stakeholders.
Responsibilities
The Marketing Operations team at Freshworks is building an enterprise-grade marketing technology stack and we are looking for a super-user and product evangelist for a variety of MarTech tools. In this role, you will be responsible for implementing these tools at Freshworksand ensuring adoption by the respective stakeholders.
Responsibilities
- Partner closely with peers and leaders in the Growth and Marketing (G&M) team to understand their business needs and provide a scalable tech-driven solution
- Work with our product teams to integrate third-party tools with our in-house marketing
- Support the marketing planning exercise for all the regions, track campaign performances and provide insights on a regular basis
- Work closely with the Lead Operations Team for flawless lead management
- Periodically conduct a detailed comparative study of the latest marketing technologies and lead proof of concept efforts to quickly test and validate solutions
- Understand the implications of privacy laws and ensure the new vendors meet our security and legal requirements
- Stay on top of the regional and functional nuances and align technology solutions to optimize the current processes. Suggest new approaches wherever required.
- Forge strong partnerships with IT team and vendors to manage the implementation of new tools and technologies and its integration with in-house tools
- Develop training materials to educate and onboard new users on an ongoing basis to ensure adoption
- Help build the tech roadmap for the effective utilization of the marketing and sales technology platforms holistically
- Degree in Computer Science, Marketing, or related field or equivalent experience
- 4 to 5 Years of experience in a B2B company managing marketing tech stack that includes Marketo / Eloqua/ Hubspot, Google Analytics, Outreach, etc.
- Good understanding of the marketing technology landscape
- Ability to break down business objectives into executable projects, functional steps and processes
- Prior experience in managing vendors, onboarding new technologies, training and supporting the users through their learning curve
- Prior experience in working with system integrators
- Excellent interpersonal and stakeholder management skills
- Ability to communicate effectively with cross-functional teams such as Engineering, IT, Field Marketing, ContentMarketing etc.
- Self-driven individual with an ability to manage multiple projects with strong attention to details and manage deadlines
Job Particulars
Who can apply Experienced (3+ Years)
Hiring Process Face to Face Interview
Employment TypeFull Time
Job Id1037814
Job Category Sales and Marketing
Locality Address
State Tamil Nadu
Country India
About Company
Freshworks
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