Marketing Technologist Jobs in Chennai

Marketing Technologist

Freshworks

3+ Years

Not disclosed

Expired

Posted: 23 Jan 21

Job Description

Overview

The Marketing Operations team at Freshworks is building an enterprise-grade marketing technology stack and we are looking for a super-user and product evangelist for a variety of MarTech tools. In this role, you will be responsible for implementing these tools at Freshworksand ensuring adoption by the respective stakeholders.

Responsibilities

Partner closely with peers and leaders in the Growth and Marketing (G&M) team to understand their business needs and provide a scalable tech-driven solution
Work with our product teams to integrate third-party tools with our in-house marketing

automation tool (Freshmarketer) and CRM (Freshsales)

Support the marketing planning exercise for all the regions, track campaign performances and provide insights on a regular basis
Work closely with the Lead Operations Team for flawless lead management
Periodically conduct a detailed comparative study of the latest marketing technologies and lead proof of concept efforts to quickly test and validate solutions
Understand the implications of privacy laws and ensure the new vendors meet our security and legal requirements
Stay on top of the regional and functional nuances and align technology solutions to optimize the current processes. Suggest new approaches wherever required.
Forge strong partnerships with IT team and vendors to manage the implementation of new tools and technologies and its integration with in-house tools
Develop training materials to educate and onboard new users on an ongoing basis to ensure adoption
Help build the tech roadmap for the effective utilization of the marketing and sales technology platforms holistically

Minimum Qualifications

Degree in Computer Science, Marketing, or related field or equivalent experience
4 to 5 Years of experience in a B2B company managing marketing tech stack that includes Marketo / Eloqua/ Hubspot, Google Analytics, Outreach, etc.

Preferred Qualifications

Good understanding of the marketing technology landscape
Ability to break down business objectives into executable projects, functional steps and processes
Prior experience in managing vendors, onboarding new technologies, training and supporting the users through their learning curve
Prior experience in working with system integrators
Excellent interpersonal and stakeholder management skills
Ability to communicate effectively with cross-functional teams such as Engineering, IT, Field Marketing, ContentMarketing etc.
Self-driven individual with an ability to manage multiple projects with strong attention to details and manage deadlines