Media Manager Jobs in Gurgaon - Airtel X Labs
Job Description
Media Manager
4 - 6 years-gurgaon
Job Responsibilities :
- Develop R/F& GRP targets at campaign level on the basis of the agreed TA definition
- Develop a campaign wise & Circle wise plan to cover each of the following media: TV, Print, Radio, outdoor, digital and any other media and ensure competitive benchmarking within & outside the category
- Be responsible for the entire process from briefing to development and execution of a plan
- identify new opportunities on digital and coordinate with internal & external stakeholders on digital
- Ensure that each campaign delivers the agreed annual CPRP targets
- Work with SCM to deliver contracts as per agreed targets
- Create rate benchmarks for digital and ensure delivery of the same
- Develop a relationship with digital vendors to ensure we get a preferred access to media opportunities
- Ensure analytics based solutions and underpin all media decisions
- Develop programs to identify best media solutions on a circle to circle basis and ensure maximum media efficiency for each campaign
- Manage the digital budgets and efficiencies and ensure compliance with annual guidelines
- Liaise with brand and product team for most effective deployment and efficient solutions for each campaign
- Plan, execute, and monitor campaigns based on agreed annual guidelines. Also, track the performance of campaigns based on agreed objectives
Job Particulars
Education Any Graduate
Who can apply Experienced (3+ Years)
Hiring Process Face to Face Interview
Employment TypeFull Time
Job Id915715
Job Category Journalism
Locality Address
State Haryana
Country India
About Company
The Growth team at Airtel X Labs drives user retention, acquisitions, and revenue by optimizing Airtel’s products and inventing high-impact marketing channels. For example, the growth team built the Airtel Online Store to enable customers to buy premium devices with instant credit verification and approval, and secure plans -- all under a few clicks. The team also spearheads the end-to-end homes platform and smart API platform.
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