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Performance Specialist Jobs in Pune - IFA DIGITAL

Performance Specialist

IFA DIGITAL
Expired

Posted: 10 Mar 21

Job Description


  • Strategize, execute, monitor, and manage campaigns across multiple platforms
  • Oversee growth in performance to meet business goals and strategies.
  • Manage the platform’s daily budgets, billing reconciliation, and spend pacing in adherence to allocations and desired return.
  • Map ad formats to advertising objectives
  • Manage a test and learn strategy across traffic to drive insight into brand traffic behaviour
  • Plan and optimize landing page testing
  • Report on key performance indicators and lead generation initiatives
  • Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads – A/B testing.
  • Collaborate with the digital team to discover, test data-driven ways to optimize performance.
  • Ensure a data-led approach to all activity, creating a clear test & learn the strategy
  • Explore new opportunities to grow campaigns more efficiently and effectively


Required skills and experience:


  • 3+ years of experience working hands-on in a performance marketing capacity on these channels: paid search (Google Adwords, Bing Ads etc.), paid social (Facebook Business, LinkedIn, Twitter, Snapchat), native, display.
  • Hands-on experience in Google Analytics, Google Tag Manager, Data Studio (Understanding of platforms like Tableau or PowerBI is a big plus)
  • Hands-on experience in marketing automation tools (HubSpot etc.).
  • Experience with affiliate marketing, remarketing/retargeting campaigns, and display networks.
  • Programmatic advertising experience.
  • Experience with analytics platforms (Google Analytics, Search Console, Data Studio, etc)
  • Basic technical knowledge is a plus (HTML)
  • Facebook Blueprint and Google Advanced certification preferred.

Job Particulars

Who can apply Experienced (3+ Years)
Hiring Process Face to Face Interview
Employment Type0
Job Id1142255
Locality Address
Country India

About Company

IFA DIGITAL
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