PPC Digital Marketing Executive Jobs in Bangalore - Percoyo Private Limited

Job Summary

Become a part of our team,

At PERCOYO. Pvt.Ltd we are passionate and challenge our people in a focussed, creative and pleasant environment. An intern at percoyo will complete their experience with a clear understanding of digital marketing concepts.

We are Looking for

Self- driven and talented Digital Marketing Executive to join our team. The candidate will be managing our client portfolio to help improve their search campaigns. The candidate should be able to contribute to business growth by implementing the skills from past experience and improve and keep up with the latest updates. Digital Marketing Executive is responsible for assisting the Digital Marketing Manager in implementing Percoyo’s client’s overall communications and marketing plan focusing specifically on digital communications.

Responsibilities and Duties

1. Creating and handling PPC campaigns
2. Performing ongoing paid keyword research, expansion, and optimization
3. Providing recommendations and executing strategies for the keyword, opportunities, ad copy creation, campaign structuring, targeting.
4. Ensuring PPC campaigns are up and optimized according to brief and best practice guidelines.
5. Monitoring and analyzing campaigns to meet revenue goals.
6. Develop, understand, and execute digital marketing strategies.
7. Analyze reports to develop insights and drive digital marketing content strategies.
8. Lead Generation.
9. Sales Generation.
10. Revenue Generation.
11. Handling a portfolio of accounts and taking end to end ownership
12. Executing A/B tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns.
13. Collaborating with the sales and development teams to create converting landing pages to achieve advertiser's delight
14. Keeping up to date with the latest industry trends
15. Generating weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
16. Collaborating with the business development team to create business documents like proposals, the scope of work.
17. Collaborate with the Business Development team to create
business documents like proposals, the scope of work.
18. Assist in managing social media channels (Facebook, Twitter, Pinterest, Instagram, LinkedIn, YouTube) and editorial calendar to ensure content is timely, relevant, and engaging.
19. Prepare weekly updates and reports to track growth and success rates of campaigns
20. Keep up to date and informed on new social media trends and adapt accordingly.
21. Ensure proper messaging is being executed online.
22. Identify leaders and influencers (internal/external) and engage them in brand activities.
23. Assist with website copywriting, proofing, and updating as needed.

Required Experience, Skills and Qualifications

Must have knowledge of Google Adwords, Linkedin Ads, Facebook Ads, Quora Ads Etc.
Excellent analytical skills
Strong independent decision making, organizational planning, and problem-solving skills.
Highly numerate with advanced Excel experience
Ability to interpret and analyze large amounts of complex data from multiple sources
Creative mindset with strong written and verbal communication skills
Increase Quality Score
Keyword research and analysis
Generate weekly client reporting for all major metrics, goals tracking, revenue tracking, etc

Benefits

• Informal dress code.
• Mentoring
• Training