Public Relations Officer Jobs in Mumbai - E-xpress interactive software pvt ltd

DESIGNATION:;REPORTING TO: PRODUCT HEAD / PRODUCT MANAGER. &

KEY RESPONSIBILITY AREAS:

• To develop a marketing communications plan including strategy, goals and budgets. 
  
• To develop media relations strategy which would result into high-level placements in print, online media and broad cast  
  
• To initiate and coordinate all public relations activities.  
  
• To capitalise on the existing media relationships and cultivate new contacts with in the media industry and business. 
  
• To manage media enquiries and interview requests.  
  
• To work along social media team to engage with targeted audiences comprising both traditional and new media.
  
• To write, edit content for press releases, articles and key note presentations. 
  
•  To monitor, collate, analyse the pr results and to present to the team on the set periodicals.
  
• To continuously look and engage for strategic media alliances.  
  
• To build relationships to continuously understand the growth of the industry. 
  
• To maintain a keen understanding of industry trends affecting industry and make appropriate recommendations.
  
• To effectively manage the corporate communication strategy. And directors profiling. 
  
• To regularly get connected with the publishers and follow up with their global pr plan on the game titles. 
  
• To prepare the pr plan for Indian market for the individuals titles and share it with the publisher.  
  
• To obtain the pr copies for the games and promotional items around each titles.  
  
• To submit the post launch analysis around the titles to the product head and to the publisher.  
  
• To work along the digital marketing manager and to ensure the digital presence of the new titles very prominent.
  
• To strategies, create content for the respective online postings.   
  
• To plan and execute online engagement activities with the gaming community 
  
• To achieve high active status in the social media platforms. 
  
• To prepare newsletter fortnightly. 
  
• To manage event management, including press conferences and promotional events. 
  
• to play a lead role in digital marketing activities and community engagement