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*Develop a marketing strategy in accordance with the overall company goals and vision
*Assist the company in acquiring new customers
*Develop new markets for the company’s products
*Help create and promote the overall brand identity of the company
*Be a vital force in the creation and distribution of all varieties of marketing materials
*Plan, direct, and organize advertising and promotional campaigns/events
*Collect and analyze market research data and apply it to current projects
*Identify potential markets and test them extensively
*Provide updated status reports with statistics concerning current marketing projects
*Attend marketing conferences and seminars as required
*Oversee marketing budgets
*Manage positive customer relationships
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