Sales/Marketing Executive Jobs in Chandigarh

Sales/Marketing Executive

Desh Bhagat university

0 Years

15000 - 25000 Monthly

Expired

Posted: 23 Mar 18

Job Description

Radio Marketing Executives undertake a wide range of activities to market the services and products of a radio station, or group of stations, to existing and potential listeners and clients.
The aim is to increase brand awareness and loyalty, grow the audience and attract advertisers.
This involves a range of analytical and creative marketing activities.
The Radio Marketing Executive commissions research and interprets data about radio markets and audiences.
They maintain contact databases.
They design and implement promotional campaigns and events that engage audiences and meet client needs.
They ensure consistent communication in all marketing activity.
Radio Marketing Executives work closely with colleagues in sales, sponsorship, promotions, events, publicity and programming.
They offer insight about audiences and commercial partners so that the station’s output meets audience and client expectations, contributes to building the brand, and maximises revenue.
In commercial radio this role is vital in supporting the work of the sales team as it seeks to maximise advertising and other revenue for the station or group.
Radio Marketing Executives may work in a small team for a single station, or as part of a larger regional or national department serving a number of stations or radio brands.
Radio Marketing Executives manage budgets and ensure the efficient use of resources.
Although some of their work is office-based, they must also spend time out of the office meeting with key station contacts, gathering information, and assisting with events.
This has been a description of the Radio Marketing Executive’s role in Commercial Radio. However, aspects of the role.