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SBI jobs for Assistant Manager Marketing Communication in Mumbai. Last Date to apply: 02 Sep 2021

Assistant Manager Marketing Communication

SBI
experience-icon 3 to 3+ Years
salary-icon 36000 - 63840 Monthly
Expired

Posted: 13 Aug 21

Job Description

ADVERTISEMENT NO: CRPD/SCO/2021-22/12 

State Bank of India invites Online application from Indian citizen for appointment to the post Assistant Manager (Marketing & Communication)

Nature of Engagement: Regular

Vacancy: 5 Post (Gen/3, OBC/1,)(LD (OA/OL)/1)

Max Age: 30 Years

Place of Posting: Mumbai

Remuneration: Basic: 36000-1490/7-46340-1740/2-49910-1990/7-63840 (The official will be eligible for DA, HRA, CCA, PF, Contributory Pension Fund, LFC, Medical Facility etc. as per rules in force from time to time

Qualifications: 

(a)Basic: Full time MBA (Marketing)/Full time PGDM or its equivalent with specialisation in Marketing from Institutions recognised / approved by Govt. bodies / AICTE /UGC with Minimum marks- 60% Courses completed through correspondence/ part time will not be eligible.

(b)Other:
• Additional Certification in Brand Management / Marketing Analysis / Project Management / Event Management / Digital marketing would be preferred.
• Knowledge of MS Office, Analytical MIS Tool

Experience: Minimum 3 years, post basic qualification experience (as on 01.04.2021) in the field of marketing financial products in a Financial Institution /Company

Specific Skills Required:
(a)For Marcom Stream
  • Core experience in implementing brand product marketing communications across media.
  • Good understanding of consumer insight from across various demographic segments and culture nuances of different states of India, especially with respect to retail banking products.
  • Executing Go-To-market strategy for various product brands.
  • Proficiency in crafting compelling / insightful briefs that would inspire the advertising agency to develop effective and outstanding creative solutions and campaigns. He should be able to compile campaign report and analysis.
(b)For Digital Marketing Stream
  • Core experience in product marketing on digital media platform, with wide search and display, SEO, SEM and programmatic, influencer marketing, email, SMS and SMM etc.
  • Well versed with digital marketing measurement tools and its usage.
  • Up-to-date knowledge regarding developments in digital marketing sphere
(c)For Event Management Stream
  • Experience in devising and organizing a range of events in a big or medium size organization on the client side.
  • target customer engagement in any MNC / Financial Institutions.
  • Ability to approach events from an ROI perspective.
  • Excellent interpersonal capabilities with flair for interacting with officials across the hierarchy with equal composure.

Job Profile And KRAS :
(a)For Marcom Stream
• Lead front end communication with the product team and provide relevant campaign ideas basis business problem or opportunity.
• Make presentations, compile campaign report and analysis, support the Controllers and BUs in designing and implementing marketing campaigns for the Bank’s products and services aligned to the business objectives.
• Manage agency partners (creative & digital etc.) and other related vendors to get them to deliver high quality output within defined marketing budget and timelines in a conditional manner.
• Driving internal communication to increase awareness of new launches and campaigns.
• Any other work as assigned by the Controller.

(b)For Digital Marketing Stream
• Implementing digital marketing campaigns for the Bank’s products and services aligned to business objectives and ensuring distribution across digital channels.
• Smooth management of stakeholders (e.g. BUs, agency partners creative digitals other related vendors etc.) to get them to deliver high quality output within defined marketing budget and timelines in a conditional manner.
• Track campaign performance against KPIs for all DM initiatives, to define campaign success and identify improvements for future campaigns. Submission of all campaign reports to the Department.
• Monitor and track strategies at regular interval and propose appropriate modifications from time to time spanning, positioning, pricing and promotion etc.
• Be actively involved in sharing feedbacks for products and webpage optimisations. Ensure correct up-to-date information and banners are present across all websites and digital portals owned by the Bank.
• Make presentations / compile campaign reports and analysis.
• Any other work as assigned by the Reporting Authority.

(c)For Event Management Stream
• Monitor and track all operational aspects related to event, prevalent pricing of various related elements and thorough negotiation skills.
• Implementing event plans and concepts within the budget and deadline.
• Submitting the report to the Senior Management regarding Brand Visibility and client experience
• Any other work as assigned by the Reporting Authorit

Note: Job Profile /KRAs mentioned above are illustrative. Roles/ Job / KRAs in addition to the above mentioned may be assigned by the Bank from time to time for the above post

Application Fee: 
i. Application fees and Intimation Charges (Non-refundable) is 750/- ( Seven hundred fifty only) for General/ OBC/ EWS candidates and NIL for SC/ ST/ PWD candidates.
ii. Fee payment will have to be made online through payment gateway available on the Bank’s Career website. 
iii. After ensuring correctness of the particulars in the application form, candidates are required to pay the fees through payment gateway integrated with the application. No change/ edit in the application will be allowed thereafter.
iv. The payment can be made by using Debit Card/ Credit Card/ Internet Banking etc. by providing information as asked on the screen. Transaction charges for online payment, if any, will be borne by the candidates.
v. On successful completion of the transaction, “e-Receipt” and “application form”, bearing the date of submission by the candidate, will be generated which should be printed and retained by the candidate.
vi. If the online payment of fee is not successfully completed in first instance, please make fresh attempts to make online payment.
vii. There is also a provision to reprint the e-Receipt and Application form containing fee details, at later stage.
viii. Application Fee once paid will NOT be refunded on any account NOR can it be adjusted for any other examination or selection in future

Job Particulars

Role hr admin
Education MBA/PGDM
Who can apply Experienced (3 to 3+ Years)
Hiring Process Face to Face Interview
Employment TypeFull Time
Job Id1289509
Locality Address
Country India

About Company

State Bank of India (SBI) a Fortune 500 company, is an Indian Multinational, Public Sector Banking and Financial services statutory body headquartered in Mumbai. The rich heritage and legacy of over 200 years, accredits SBI as the most trusted Bank by Indians through generations.
SBI, the largest Indian Bank with 1/4th market share, serves over 44 crore customers through its vast network of over 22,000 branches, 58,500 ATMs, 66,000 BC outlets, with an undeterred focus on innovation, and customer centricity, which stems from the core values of the Bank - Service, Transparency, Ethics, Politeness and Sustainability.
The Bank has successfully diversified businesses through its 11 subsidiaries i.e SBI General Insurance, SBI Life Insurance, SBI Mutual Fund, SBI Card, etc. It has spread its presence globally and operates across time zones through 233 offices in 32 foreign countries.
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