SEM Analyst Jobs in Across India - Besant Technologies
Job Description
- We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.
- The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines.
- A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links
- Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Strong analytical skills and experience generating SEM reports
- Familiarity with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- BS/MS degree in Marketing or a quantitative, test-driven field
Job Particulars
Role others
Education BE/B.Tech
Who can apply Freshers
Hiring Process Written-test, Face to Face Interview, Group Discussion
Employment TypeFull Time
Job Id474891
Job Category Analyst / Analytics , Logistics / Transportation
Locality Address
State Anywhere in India
Country India
About Company
Besant Technologies in Chennai & Bangalore offers best software training and placement in evergreen technologies like Database Developer Training, DBA Training, BI & Data Warehousing Training, Web Designing Training, Java Training, Software Testing Training, Microsoft Training, Oracle Applications Training, Mobile Applications Training, Oracle Fusion Middleware Training, Cloud Computing Training, IBM Training, Other Training and more to the students.
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