SEM Specialist Jobs in Chennai - Techfoco Global Services Private Limited
Job Description
Search Engine Marketing Specialist ResponsibilitiesInclude:
- Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
- Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
- Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.
- The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines.
- A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion, and optimization
- Research and analyze competitor advertising links
- Proven SEM experience and success managing PPC campaigns across Google, Yahoo, and Bing
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Strong analytical skills and experience generating SEM reports
- Familiarity with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- BS/MS degree in Marketing or a quantitative, test-driven field
Job Particulars
Role seo social media
Education M Phil / Ph.D, B.Com, M.Com, MA, BBA/BBM, BCA, BEd, BSc, MCA, MEd, MSc, PG Diploma, BFA, BSW
Who can apply Experienced (2 to 3+ Years)
Hiring Process Face to Face Interview
Employment TypeFull Time
Job Id434653
Job Category MBA , Digital Marketing , Analyst / Analytics , Logistics / Transportation
Locality Address
State Tamil Nadu
Country India
About Company
At Techfoco, Discover the world of global expertise young generation technicians with a strong experience both technical and practical application for your business IT services, support as your business partner for solution and consulting.
We add real value to your business through web domain and technological support to build you a world-class service to move you forward. We strive hard to be the best in our service to the clients.
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