SEO Executive Jobs in Chandigarh,Chandigarh (Punjab) - BESPOKE DIGITAL MEDIA PVT LTD

PRIMARY RESPONSIBILITIES:

• Primary responsibility for this role is to create, implement, track and report on SEO campaigns
  
• Use a data-driven approach via web analytics for monitoring and reporting on SEO campaigns
  
• Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, MSN, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
  
• Keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns.
  
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative key wording, etc.
  
• Create detailed search engine optimization recommendations for assigned sites
  
• Track and report search engine referrals, keyword rankings and other SEO traffic metrics for assigned sites
  
• Implement strategies for attaining high rankings for relevant, high-volume search terms
  
• Research, create and deliver a long-term SEO strategy for the channel that complies with best practice standards and will drive sustainable traffic.
  
• Proven SEO experience
  
• Proven SEM experience
  
• Solid understanding of performance marketing, conversion, and online customer acquisition
  
• In-depth experience with website analytics tools
  
• Experience with bid management tools
  
• Working knowledge of HTML, CSS, and JavaScript development and constraints
  
• Knowledge of ranking factors and search engine algorithms
  
• Up-to-date with the latest trends and best practices in SEO and SEM