SEO / PPC Google Adwords Specialist Jobs in Mumbai - Smartmove2Uk

As a SEO / PPC Specialist you would:

• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Set up and optimise company pages within each platform to increase the visibility of company’s social content.
• Google Analytics account setup and tracking of websites unique visits, returning visitors, conversion rate, bounce rate etc.
• Planning, Strategizing & Managing SEO/SMM/PPC Strategies in Digital Marketing campaigns to deliver best possible ROI.
• Thorough knowledge of On-page and Off-page Optimization and various techniques of search engine optimization (SEO) as per latest Google updates.
• Google Webmaster tool account setup and resolve back links, profile audit and review sites to escape from search engine penalties and get max possible search engine rankings and organic traffic by co-ordinating with Digital Marketing Team, Developers and Designers
• Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification through various social media platforms like Facebook, LinkedIn, Twitter, YouTube, etc.
• Google Adwords – Account setup, management and optimization for getting high quality score of ads to minimize keyword first page bid. Keyword planning, A/B testing to minimize bounce rate from landing pages. Ads group and ads creation. Regular bid management, keywords research, Remarketing and search query analysis to find new potentials within the campaign to derive results.
• Should have hands on experience in Linked In Ads / Facebook ads / Bing ads campaign management, Product Listing, Lead generation techniques.
• Identify trends and insights to optimize the campaign performance.
• Create editorial calendars and syndication schedules.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Track the ROI on sales and revenue growth.
• Interact with the management on the design and implementation of website marketing plans.

You would have:

• At least 2 years’ experience in SEO/SEM/Google Adwords.
• Excellent English language skills (reading, writing, speaking)
• Demonstrable social networking experience and social analytics tools knowledge.
• Knowledge of online marketing and good understanding of major marketing channels.