SEO / Social Media Jobs - Ahmedabad - Fourth Media Techonologies Pvt Ltd

Ensure website (across all platforms) is technically optimized to attract and engage target audience.

Create and/or modify the existing technical architecture to achieve desired growth rates for quality traffic.

Build systems to ensure that entire content is optimized across all platforms (website and mobile) to provide the best user experience.

Perform ongoing keyword discovery, expansion and optimization.

Research and implement search engine optimization recommendations.

Research and analyze competitor advertising links.

Develop and implement link building strategy.

Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

Work with editorial and marketing teams to drive SEO in content creation and content programming.

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Manage a team of SEO executives to deliver against the defined SEO strategy.

Define and work towards achieving set traffic growth targets and evaluate the team against those targets.

Analyze GA, Google search console & other tools to create reports.

Keep pace with SEO, search engine, social media and internet marketing industry trends and development.

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

Track, report, and analyze website analytics and PPC initiatives and campaigns.

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

Optimize copy and landing pages for search engine marketing.