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SEO / Social Media Jobs - Kolkata - Rplanx Technology Private Ltd

SEO Executive

rplanx Technology Private Ltd
experience-icon 0 to 2 Years
salary-icon 10000 - 12000 Monthly
Expired

Posted: 18 May 16

Job Description

Job brief

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building, on-off page optimization and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

  • Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyse website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyse competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements

  • Proven SEO experience for minimum 6 months.
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • BS/MS degree in a quantitative, test-driven field

Job Particulars

Education BBA/BBM, BCA, BE/B.Tech, MCA
Who can apply Freshers and Experienced (0 to 2 Years )
Hiring Process Face to Face Interview
Employment TypeFull Time
Job Id193229
Locality Address Rajarhat New Town
Country India

About Company

rplanx Technology Private Ltd. Is an independent software development and consulting company. It was founded in 2016. We as a professional software development company are highly concerned with the quality of our solutions and services. The company was founded by a team of enthusiastic IT specialist. The mission of the company is to contribute to forward looking transformation of the society through software development.

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