Trade Retail Insight Jobs in Ahmedabad - Crompton Greaves Consumer Limited
Trade Retail Insight
Crompton Greaves Consumer Limited
Expired
Posted: 10 Feb 22
Job Description
About the internship
Selected intern's day-to-day responsibilities include:
1. Validate the category overlap' between MG & fans category by stocking retailers at key cities across regions (~2-3 cities per region)
2. Work on passive observations at select retail stores to map the shopper profile for a select category of interest (i.e. fans - CTPW)
Specific information areas to be captured in a pre-defined template:
Category overlap mapping:
1. Profile the retail stores
2. Check the electrical appliances categories stocked & sold by the retailer
3. If stocking MG category, then understand the relevant category patterns & brands stocked
4. Check the retailer disposition from the Crompton brand
Passive observations at retail:
1. Passively observe the shoppers for select electrical appliances at retail stores (pre-identified)
2. Capture the relevant details in the data sheets
3. Prepare a synthesis for observations during the day and consolidate the learnings for the city
Duration: 6 weeks (at least 3 weeks of fieldwork)
1. Validate the category overlap' between MG & fans category by stocking retailers at key cities across regions (~2-3 cities per region)
2. Work on passive observations at select retail stores to map the shopper profile for a select category of interest (i.e. fans - CTPW)
Specific information areas to be captured in a pre-defined template:
Category overlap mapping:
1. Profile the retail stores
2. Check the electrical appliances categories stocked & sold by the retailer
3. If stocking MG category, then understand the relevant category patterns & brands stocked
4. Check the retailer disposition from the Crompton brand
Passive observations at retail:
1. Passively observe the shoppers for select electrical appliances at retail stores (pre-identified)
2. Capture the relevant details in the data sheets
3. Prepare a synthesis for observations during the day and consolidate the learnings for the city
Duration: 6 weeks (at least 3 weeks of fieldwork)
Who can apply
Only those candidates can apply who:
- are available for full time (in-office) internship
- have relevant skills and interests
Perks
Number of openings
10
Certificate: Will be provided at the end of the Internship
Job Particulars
Education Any Graduate, Other Course
Who can apply Freshers
Hiring Process Face to Face Interview
Employment TypeInternship / Projects
Job Id1325107
Job Category Internship , Retail
Locality Address
State Gujarat
Country India
About Company
Crompton Greaves Consumer Limited
Crompton Greaves Consumer Limited manufactures and markets a wide spectrum of consumer products ranging from fans, light sources, luminaires, pumps, and household appliances, such as geysers, mixer grinders, toasters, and irons. Crompton has been the market leader for over 20 years. It has manufacturing units in Goa, Vadodara, Ahmednagar, and Baddi. Crompton products are available in nearly 150,000 retail points across the country. The business is rapidly expanding into new categories and expanding its 'reach'.
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