Sales Executive Job roles, responsibilities, descriptions and duties

Date of posting: 13 Jan 20

What are the job roles and responsibilities of an Sales Executive?

Sales executives are the main point of contact between an organization and its clients

Their work includes:

  • organizing sales visits

  • demonstrating and presenting products

  • establishing new business

  • maintaining accurate records

  • attending trade exhibitions, and meetings

  • reviewing sales performance

  • negotiating contracts and packages

  • aiming to achieve monthly or annual targets.

Typical employers of sales executives

  • Manufacturers

  • Service industries

  • Retailers

  • Industrial organizations

  • Staff with specialist knowledge such as pharmaceutical, healthcare, and publishing is a plus.

Qualifications and training required

There are routes into sales for both university graduates and school leavers.

Any degree subject is acceptable, but relevant qualifications are preferred for some positions, particularly within sales. Relevant experience gained involving contact with customers or the general public can be beneficial. 

Key skills for sales executives

  • Maturity

  • Confidence

  • Perseverance

  • Excellent interpersonal skills

  • Commercial awareness

  • Numerical skills