Digital Marketer job roles, responsibilities, descriptions, duties and salary

Digital Marketer job roles, responsibilities, descriptions, duties and salary

Date of posting: 04 Aug 21

Digital marketing

What Does a Digital Marketer Do?

Learn about the key requirements, duties, responsibilities, salaries and required skills that should be in a Digital Marketer job description.


Job designation: - Digital Marketer

A digital marketer’s role is to promote an organisation or a company on the digital media by placing ads on social media platforms like Facebook, Instagram, Twitter and Google, optimizing websites and utilizing every digital possibility.

Duties and responsibilities of a Digital Marketer

The main duty of a digital marketer is to maintain a company’s  social media presence on a regular basis and keep updating it to attract, engage and delight more people or customers of that concerned company.

  • Planning and execution of digital campaigns

  • SEO/SEM of web pages

  • Creation of new ideas of digital marketing with existing technology

  • Maintaining the digital platform of clients and businesses

  • Brainstorming to create new ideas of digital promotion

  • Analysing the hit and miss of digital campaigns 

  • Creation of reports for SWOT analysis and future campaigns

  • Collaboration with team members to increase and optimize the performance of campaigns

  • Maintaining thorough presence in social media platforms

  • Knowledge of emerging technologies to be ahead of the game

  • Running ad campaigns through online media like Facebook, Twitter and Instagram

  • Content writing for video ads and blogs

Places of employment for a Digital Marketer

Work schedule of a Digital Marketer

A digital marketer’s work schedule may vary- either they are working for a company or have their own independent organization. It could be a weekly 40-hour job or if the workload is huge, it could extend up to weekends as well.


Qualifications required to become a Digital Marketer


Although numerous institutes like NIIT is conducting certificate courses on digital marketing, it is mandatory that a digital marketer must have 2 years work experience and comprehensive understanding of social media networks. Certifications from Google, Facebook and Amazon can play a vital role.


Under-graduate courses to become a Digital Marketer



Eligibility to pursue the course: -


  • Class 12th from a recognised board (ICSE/ISC/CBSE)

  • 55% pass for general category and 50% for SC/ST/OBC

  • Commerce is mostly preferred


Entrance-exams to be taken to pursue the course


  • DU JAT (Joint Admission Test)

  • NPAT (NMIMS Programs After Twelfth)

  • DSAT (Dayanand Sagar Aptitude Test)

  • BMAT (Bharatiya Management Aptitude Test)

  • PESSAT (People's Education Society Scholastic Aptitude Test)


Institutes which are offering these courses 


  • Delhi University

  • NMIMS (Narsee Monjee Institute of Management Studies)

  • Dayanand Sagar University

  • Bhartiya Vidyapeeth Deemed university

  • PES University


Post-graduate courses for a Digital Marketer


  • MBA in Digital Marketing

Eligibility to pursue the course: -


  • Graduation in any stream 

  • Clearing entrance exams like CAT, MAT, XAT or GMAT

  • Mandatory to complete a six months internship

  • Relevant work experience may be mandatory 


Entrance-exams to be taken to pursue the course


  • CAT (Common Admission Test)

  • MAT (Management Aptitude Test)

  • XAT (Xavier Aptitude Test)

  • GMAT (Graduate Management Admission Test)

  • CMAT (Common Management Admission Test)


Institutes which are offering these courses 


  • Vidyalankar School of Business

  • Digital Marketing Training Institute

  • Bennett University

  • Globsyn Business School

  • Indus Business Academy

Key/Technical skills

  • Monitoring campaigns on social media

  • Creating reports and findings of online campaign

  • Research and analysis of new digital marketing techniques

  • Use contemporary and upcoming technology to promote companies

  • Deep diving in to the data of every digital campaign

Salary expectations

  • Average salary: - Rs. 3.4 lakhs per annum

  • Entry level salary: - Rs. 2.3 lakhs per annum

  • Experienced-level salary (2 to 3 years of work experience): - Rs. 3.2 lakhs per annum

Process of getting the job of a Digital Marketer

  • Placement from colleges, universities and other recognised institutions

  • Job searching on LinkedIn or Indeed for digital marketing posts

  • Checking out any medical institution’s profile and requirements for a digital marketer 

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