What Does a Digital Marketer Do?

Learn about the key requirements, duties, responsibilities, salaries and required skills that should be in a Digital Marketer job description.

Job designation: - Digital Marketer

A digital marketer’s role is to promote an organisation or a company on the digital media by placing ads on social media platforms like Facebook, Instagram, Twitter and Google, optimizing websites and utilizing every digital possibility.

Duties and responsibilities of a Digital Marketer

The main duty of a digital marketer is to maintain a company’s  social media presence on a regular basis and keep updating it to attract, engage and delight more people or customers of that concerned company.

• Planning and execution of digital campaigns

• SEO/SEM of web pages

• Creation of new ideas of digital marketing with existing technology

• Maintaining the digital platform of clients and businesses

• Brainstorming to create new ideas of digital promotion

• Analysing the hit and miss of digital campaigns 

• Creation of reports for SWOT analysis and future campaigns

• Collaboration with team members to increase and optimize the performance of campaigns

• Maintaining thorough presence in social media platforms

• Knowledge of emerging technologies to be ahead of the game

• Running ad campaigns through online media like Facebook, Twitter and Instagram

• Content writing for video ads and blogs

Places of employment for a Digital Marketer

• E-Commerce companies

• Digital marketing agencies

• Multinational companies

• Hotels and restaurants

• Hospitals and clinics

Work schedule of a Digital Marketer

A digital marketer’s work schedule may vary- either they are working for a company or have their own independent organization. It could be a weekly 40-hour job or if the workload is huge, it could extend up to weekends as well.

Qualifications required to become a Digital Marketer

Although numerous institutes like NIIT is conducting certificate courses on digital marketing, it is mandatory that a digital marketer must have 2 years work experience and comprehensive understanding of social media networks. Certifications from Google, Facebook and Amazon can play a vital role.

Under-graduate courses to become a Digital Marketer

• BBA in Digital Marketing

• B.Com

Eligibility to pursue the course: -

• Class 12th from a recognised board (ICSE/ISC/CBSE)

• 55% pass for general category and 50% for SC/ST/OBC

• Commerce is mostly preferred

Entrance-exams to be taken to pursue the course

• DU JAT (Joint Admission Test)

• NPAT (NMIMS Programs After Twelfth)

• DSAT (Dayanand Sagar Aptitude Test)

• BMAT (Bharatiya Management Aptitude Test)

• PESSAT (People's Education Society Scholastic Aptitude Test)

Institutes which are offering these courses 

• Delhi University

• NMIMS (Narsee Monjee Institute of Management Studies)

• Dayanand Sagar University

• Bhartiya Vidyapeeth Deemed university

• PES University

Post-graduate courses for a Digital Marketer

• MBA in Digital Marketing
  
  

Eligibility to pursue the course: -

• Graduation in any stream 

• Clearing entrance exams like CAT, MAT, XAT or GMAT

• Mandatory to complete a six months internship

• Relevant work experience may be mandatory 

Entrance-exams to be taken to pursue the course

• CAT (Common Admission Test)

• MAT (Management Aptitude Test)

• XAT (Xavier Aptitude Test)

• GMAT (Graduate Management Admission Test)

• CMAT (Common Management Admission Test)

Institutes which are offering these courses 

• Vidyalankar School of Business

• Digital Marketing Training Institute

• Bennett University

• Globsyn Business School

• Indus Business Academy

Key/Technical skills

• Monitoring campaigns on social media

• Creating reports and findings of online campaign

• Research and analysis of new digital marketing techniques

• Use contemporary and upcoming technology to promote companies

• Deep diving in to the data of every digital campaign

Salary expectations

• Average salary: - Rs. 3.4 lakhs per annum

• Entry level salary: - Rs. 2.3 lakhs per annum

• Experienced-level salary (2 to 3 years of work experience): - Rs. 3.2 lakhs per annum

Process of getting the job of a Digital Marketer

• Placement from colleges, universities and other recognised institutions

• Job searching on LinkedIn or Indeed for digital marketing posts

• Checking out any medical institution’s profile and requirements for a digital marketer 

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