
What Does a Marketing Manager Do?
Get access to the job designation, duty and responsibility, employment, work schedule, qualifications, technical skills and pay scale of a Marketing Manager
Job designation: -
The Marketing Manager is responsible for developing and executing marketing strategies to meet company goals. This includes managing the Marketing function, as well as the planning and execution of marketing campaigns.
Duties and responsibilities of a Marketing Manager
The Marketing Manager is responsible for marketing and promoting the company's products and services to a target audience. This includes communicating the company's marketing message, branding, and public relations to potential and current customers
Create content that promotes the company's products and services
Develop marketing campaigns that align with company goals
Develop a clear message for the target demographic
Gather feedback from customers to improve product quality and function
Work with other members of the team to ensure customer satisfaction
Develop partnerships with other companies in order to promote products
Work closely with advertising partners in order to provide cohesive marketing messages
Places of employment for a Marketing Manager
There are many places of employment for a marketing manager. They can work in different businesses and industries. Marketing managers can be found in various sectors such as retail, manufacturing, healthcare and so on.
Work schedule of a Marketing Manager
It is believed that most marketing managers work an average of 44 hours each week and most work on the weekends.
Qualifications required to become a Marketing Manager
To become a marketing manager in India, you need to have at least a bachelor's degree from a recognized university.
The qualification for marketing managers in India is an MBA with specialization in Marketing. The MBA should be from a reputed business school and the specialization should be in Marketing.
Under-graduate courses to become a Marketing Manager
Graduate from any stream
Eligibility to pursue the course: -
Entrance-exams to be taken to pursue the course
Merit-based admission
Entrance for certain institutes
Institutes which are offering these courses
Any college certified or recognised by the UGC, AICTE and NAAC
Post-graduate courses for a Marketing Manager
MBA in Marketing
Eligibility to pursue the course: -
Must be a graduate over 50 to 60%
Relative work experience
Entrance-exams to be taken to pursue the course
CAT
MAT
XAT
Institutes which are offering these courses
IIM Ahmedabad
IIM Calcutta
FMS Delhi
IIFT Delhi
XLRI Jamshedpur,
Key/Technical skills
The knowledge of developing marketing campaigns
Developing new products or services
Creating marketing campaigns
Researching the marketing environment
Creating Strategic plans for marketing objectives
Leadership skills for marketing teams
Development of Marketing Goals and Objectives.
Salary expectations
Average salary: - Rs. 678,837 lakhs per annum
Entry level salary: - Rs. 4.25 lakhs per annum
Experienced-level salary: - Rs. 8.5 lakhs per annum
Process of getting the job of a Marketing Manager
Placement from colleges, universities and other recognised institutions
Job searching on linkedin or Indeed for Marketing Manager posts
Checking out any institution’s profile and requirements for a Marketing Manager
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