Marketing Manager job roles, responsibilities, descriptions, duties and salary

Date of posting: 20 Sep 21

What Does a Marketing Manager Do?

Get access to the job designation, duty and responsibility, employment, work schedule, qualifications, technical skills and pay scale of a Marketing Manager

Job designation: - 

The Marketing Manager is responsible for developing and executing marketing strategies to meet company goals. This includes managing the Marketing function, as well as the planning and execution of marketing campaigns.

Duties and responsibilities of a Marketing Manager

The Marketing Manager is responsible for marketing and promoting the company's products and services to a target audience. This includes communicating the company's marketing message, branding, and public relations to potential and current customers

  • Create content that promotes the company's products and services

  • Develop marketing campaigns that align with company goals

  • Develop a clear message for the target demographic

  • Gather feedback from customers to improve product quality and function

  • Work with other members of the team to ensure customer satisfaction

  • Develop partnerships with other companies in order to promote products

  • Work closely with advertising partners in order to provide cohesive marketing messages

Places of employment for a Marketing Manager

There are many places of employment for a marketing manager. They can work in different businesses and industries. Marketing managers can be found in various sectors such as retail, manufacturing, healthcare and so on.

Work schedule of a Marketing Manager

It is believed that most marketing managers work an average of 44 hours each week and most work on the weekends.

Qualifications required to become a Marketing Manager

To become a marketing manager in India, you need to have at least a bachelor's degree from a recognized university.

The qualification for marketing managers in India is an MBA with specialization in Marketing. The MBA should be from a reputed business school and the specialization should be in Marketing.

Under-graduate courses to become a Marketing Manager

  • Graduate from any stream

Eligibility to pursue the course: -

Entrance-exams to be taken to pursue the course

  • Merit-based admission

  • Entrance for certain institutes

Institutes which are offering these courses 

  • Any college certified or recognised by the UGC, AICTE and NAAC

Post-graduate courses for a Marketing Manager

Eligibility to pursue the course: -

  • Must be a graduate over 50 to 60%

  • Relative work experience

Entrance-exams to be taken to pursue the course

  • CAT

  • MAT 

  • XAT

Institutes which are offering these courses 

  • IIM Ahmedabad 

  • IIM Calcutta

  • FMS Delhi

  • IIFT Delhi

  • XLRI Jamshedpur,

Key/Technical skills

  • The knowledge of developing marketing campaigns

  • Developing new products or services

  • Creating marketing campaigns

  • Researching the marketing environment

  • Creating Strategic plans for marketing objectives

  • Leadership skills for marketing teams

  • Development of Marketing Goals and Objectives.

Salary expectations

  • Average salary: - Rs. 678,837 lakhs per annum

  • Entry level salary: - Rs. 4.25 lakhs per annum

  • Experienced-level salary: - Rs. 8.5 lakhs per annum

Process of getting the job of a Marketing Manager

  • Placement from colleges, universities and other recognised institutions

  • Job searching on linkedin or Indeed for Marketing Manager posts

  • Checking out any institution’s profile and requirements for a Marketing Manager

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