What Does a SEO Specialist Do?

Get access to the job designation, duty and responsibility, employment, work schedule, qualifications, technical skills and pay scale of an SEO Specialist

Job designation: - SEO Specialist

SEO specialists have the ability to increase a company's website traffic and SEO rank by using SEO tools, keyword research, and other methods. SEO specialists are able to use tools such as keyword research, keyword density, meta tags, etc. to help increase website traffic and search rankings.

 Duties and responsibilities of a SEO Specialist

SEO specialists are responsible for implementing various strategies that bring traffic to the website. These strategies include content creation, website design, social media management, link building & more.

•  Optimize website content to attract users and search engines

• Create and implement SEO strategies that fit into overall business goals

• Monitor website traffic to identify potential problems

• Analyze keyword phrases and competition on a daily basis to determine which keywords should be optimized or focused on

• Maintain a high level of quality in all SEO activities

• Conduct keyword research using tools such as Google Keyword Planner

• Monitor competitor sites for opportunities

• Develop and maintain a strong social media presence across multiple channels

• Perform backlink analysis of websites to identify new opportunities for link acquisition

• Perform link acquisition activities such as outreach, blog commenting, forum posting, article submission, etc.

Places of employment for a SEO Specialist

• Digital agencies

• E-Commerce 

• Government and Private Organizations

Work schedule of a SEO Specialist

 An SEO Specialist usually works from 9:00 AM to 7:00 PM Monday through Friday with occasional on-call responsibilities on weekends.

Qualifications required to become a SEO Specialist 

The main qualification to becoming a SEO specialist is knowledge of search engine algorithms. All SEO specialists need to know how Google works and how to optimize their websites for search engines. Experts also need to have expertise in web design, content marketing, and affiliate marketing.

SEO is a competitive field. It requires a lot of time, money, and patience to reach the top. However, this is not discouraging for people who are passionate about it.

Qualifications required for a SEO specialist:

• Proficient with web design and coding

• Knowledgeable in SEO tools

• Experience with SEO on websites

• Expertise in keyword research

Key/Technical skills

•  Communication with stakeholders

• Co-ordination with team members

• Creation of reports and presentations

Salary expectations

• Average salary: -Rs. 2.4 lakhs per annum

• Entry level salary: - Rs. 1.8 lakhs per annum

• Experienced-level salary: - Rs. 5 lakhs per annum

Process of getting the job of a SEO Specialist

• Placement from colleges, universities and other recognized institutions

• Job searching on LinkedIn or Indeed for SEO Specialist posts

• Checking out any institution’s profile and requirements for a SEO Specialist