
What Does a SEO Specialist Do?
Get access to the job designation, duty and responsibility, employment, work schedule, qualifications, technical skills and pay scale of an SEO Specialist
Job designation: - SEO Specialist
SEO specialists have the ability to increase a company's website traffic and SEO rank by using SEO tools, keyword research, and other methods. SEO specialists are able to use tools such as keyword research, keyword density, meta tags, etc. to help increase website traffic and search rankings.
Duties and responsibilities of a SEO Specialist
SEO specialists are responsible for implementing various strategies that bring traffic to the website. These strategies include content creation, website design, social media management, link building & more.
Optimize website content to attract users and search engines
Create and implement SEO strategies that fit into overall business goals
Monitor website traffic to identify potential problems
Analyze keyword phrases and competition on a daily basis to determine which keywords should be optimized or focused on
Maintain a high level of quality in all SEO activities
Conduct keyword research using tools such as Google Keyword Planner
Monitor competitor sites for opportunities
Develop and maintain a strong social media presence across multiple channels
Perform backlink analysis of websites to identify new opportunities for link acquisition
Perform link acquisition activities such as outreach, blog commenting, forum posting, article submission, etc.
Places of employment for a SEO Specialist
Digital agencies
Government and Private Organizations
Work schedule of a SEO Specialist
An SEO Specialist usually works from 9:00 AM to 7:00 PM Monday through Friday with occasional on-call responsibilities on weekends.
Qualifications required to become a SEO Specialist
The main qualification to becoming a SEO specialist is knowledge of search engine algorithms. All SEO specialists need to know how Google works and how to optimize their websites for search engines. Experts also need to have expertise in web design, content marketing, and affiliate marketing.
SEO is a competitive field. It requires a lot of time, money, and patience to reach the top. However, this is not discouraging for people who are passionate about it.
Qualifications required for a SEO specialist:
Proficient with web design and coding
Knowledgeable in SEO tools
Experience with SEO on websites
Expertise in keyword research
Key/Technical skills
Communication with stakeholders
Co-ordination with team members
Creation of reports and presentations
Salary expectations
Average salary: -Rs. 2.4 lakhs per annum
Entry level salary: - Rs. 1.8 lakhs per annum
Experienced-level salary: - Rs. 5 lakhs per annum
Process of getting the job of a SEO Specialist
Placement from colleges, universities and other recognized institutions
Job searching on LinkedIn or Indeed for SEO Specialist posts
Checking out any institution’s profile and requirements for a SEO Specialist