Web analyst job roles, responsibilities, descriptions, duties and salary

Date of posting: 28 Sep 21

What Does a Web analyst Do?

Get access to the job designation, duty and responsibility, employment, work schedule, qualifications, technical skills and pay scale of a Web analyst

Job designation: -Web analyst

 A web analyst is a person who analyzes and reviews the information on a website and web applications. They understand the needs of the website and help identify what needs to be done to improve the site's performance.

Duties and responsibilities of a Web analyst

 Web analysts typically work for a company in marketing, human resources, or IT. They are responsible for everything from training employees to maintaining the company website. Web analysts are also responsible for collecting data by creating form submissions or surveys to increase productivity within an organization.

  • Maintain and improve the company's website through creation of content, site audits, bug fixing, content development

  • Communicate with clients and internal stakeholders about website

  • Maintain knowledge of current trends in web design

  • Create wireframes for new features

  • Develop HTML/CSS/JavaScript code

  • Manage web analytics tool

  • Manage social media presence

  • Manage SEO strategy for the site

Places of employment for a Web analyst

Work schedule of a Web analyst

 The work schedule of a Web analyst is flexible and they get to work remotely. They usually work 15-20 hours a week and take time out for their personal life.

Qualifications required to become a Web analyst

Though qualifications required to become a Web analyst vary from company to company, there are some standard requirements that employers look for when hiring new analysts.

Web analysts must have general computer knowledge and experience with programming. Analysts must also have an understanding of website content management systems like Drupal or Wordpress.

A Web analyst is a person who analyzes websites and helps businesses with their online marketing strategy. They know how to analyze a website's traffic, conversion rate, and a variety of other metrics.

Web analysts have different levels of experience depending on the products they use to perform SEO audits and digital marketing strategies. They need to have an understanding of how Google works in order to successfully complete their tasks.

Key/Technical skills

  •  Analyzing how well a website is performing

  • Creating a content strategy

  • Creating an editorial calendar

  • Optimizing search engine results

  • Gathering information about web traffic patterns

  • Monitoring search engine rankings

  • Gathering competitor intelligence

  • Collecting data on visitors' behavior on websites

Salary expectations

  • Average salary: -Rs. 3.7 lakhs per annum

  • Entry level salary: - Rs. 2.5 lakhs per annum

  • Experienced-level salary: - Rs. 5.5 lakhs per annum

Process of getting the job of a Web analyst

  • Placement from colleges, universities and other recognized institutions

  • Job searching on LinkedIn or Indeed for Web analyst posts

  • Checking out any institution’s profile and requirements for a Web analyst