Ad operations Engineer Jobs in Bangalore - Yoptima
Job Description
- Building a strong Advertising Operations team is the key to Digital Ad Solutions' success.
- You will
partner with the Sales team to deliver outstanding service to our clients and partners.
- Become an expert advisor to internal and external clients on media planning (pre-sales) and
execution of media campaigns (post-sales)
- You will have growing exposure to ever-changing technology while providing consultative advice
on advertiser issues, site functionality, maintaining quality control and troubleshooting
- Become a subject matter expert on targeting and optimization and you will provide intelligent
insights on campaign results to both direct clients and agencies.
- Ensure customer satisfaction for all assigned advertising partners.
- Assuring that all creative received from the agency has been tested (QA),
- Trafficking of creative executions on a timely basis,
- Flag discrepancies, alert Account Managers, work with trafficking team to resolve the issue
- Campaign Optimization - CTR / Conversion
- Participate and contribute to weekly account status meetings, team updates, and client
calls/meetings, as needed
- QA creative assets and third party ad tags; provide recommendations and actively contribute solutions to quickly resolve technical or creative spec related issues
- Identify and Resolve third party tracking issues
- Traffic and maintain display ad campaigns on the Appnexus Platform, ensuring that deal terms are
met including delivery rates, start and end date, reporting requirements, etc.
- Work with various internal departments and 3rd party vendors to facilitate the implementation of
integrated campaign elements including online, mobile web/app and video ad serving
- Maintain and communicate technical specs to sales, clients and agencies
- Secure and test campaign assets to ensure compliance with YOptima creative specifications
- Monitor daily, weekly and monthly campaign performance to ensure full delivery while
maximizing creative performance.
- Troubleshoot operational campaign issues with both internal and external stakeholders.
- Gain deep knowledge of different types of creative, including Flash, 3rd party advertising tags
(Sizmek, Mediaplex, Atlas, DFA) and content ads
- Become a proficient user of the YOptima suite of systems including Accel, Salesforce, DoubleClick
for Publishers, Media Mind, Pointroll, DFA and other in-house tools
- Keep on top of industry trends in online advertising and ad operations
- Manage additional projects as assigned
- Strong organizational and time management skills
- Strong problem solving and communication skills
- Self-motivated, detail-oriented and analytical
- Ability to multi-task and work efficiently and accurately under tight deadlines
- Able to interact comfortably with both clients and internal stakeholders at all levels
Job Particulars
About Company
YOptima is a growth marketing platform of choice for some of the leading marketers in India, spanning ecommerce, real estate, tech, B2B, financial services, online gaming and other verticals.
YOptima is upending the traditional ad tech model of spending media at the marketer’s expense to optimize campaigns, using its innovative and proprietary technology called Pretargeting that drives performance lift of 3-10x over traditional display advertising solutions.