Brand Marketing Manager Jobs in Gurgaon - For a Client of Teamlease Digital

• Location: IN-GUR-SIGD
• Working schedule: Hybrid model (3 days onsite per week)
• Working hours: Regular working hours (9Am - 5Pm)
• * 5 years of experience in brand marketing, including strategy, brand-building, and project management. * Experience developing and reviewing creative campaigns, directing agency partners, developing toolkits, executing brand marketing tactics, and working collaboratively across teams in a global organization
• JOB DESCRIPTION: Drive marketing related outcomes for one or a few projects/products as a key contributor by proactively taking initiative to kick off work streams and projects.
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• Drive and guide the user research, market analysis, and insights to make valued business recommendations to cross-functional partners on products and features.
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• Develop critical user journeys for future and active consumers and a cohesive user lifecycle strategy in collaboration with cross-functional stakeholders.
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• Define critical opportunities to drive step-changes in user growth, increase user engagement with new product features, and drive user adoption of existing features.
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• Develop and execute marketing strategy and plans, working closely with sales and marketing leadership.
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• Contribute to project scoping and manage project priorities and allocation of technical resources within the project.
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• Set challenging but achievable goals and measure success logically.
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• Generate and structure a plan and strategy to execute on a project and approach.
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• Take the lead to manage competing stakeholder interests and priorities while keeping relevant parties (manager or stakeholders) in the loop on potential issues.
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• Proactively and systematically identify and propose new opportunities while expanding beyond usual scope of expertise.
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• Prioritize the most impactful ideas to drive growth and make sound business decisions independently.
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• Challenge
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• Help solve problems with multiple approaches to reach an optimal solution.
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• Build new processes, procedures, methods, tests, and features with foresight to anticipate and address future issues.
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• Propose solutions and new ideas to drive work forward.
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• Dig in and understand the detailed insights and big picture implications while understanding the strategic view.
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• Influence
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• Influence across team(s) and areas of expertise with similar objectives to align resources and direction and scale work.
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• Develop strong relationships, internally and externally, offering support and direction to team members.
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• Mentor and guide junior team members in their work and help them to onboard.
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• Proactively reach out to partner teams to understand their goals, help them understand the marketing team???s goals, and ensure both, are aligned.
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• Act as a trusted partner to senior stakeholders and external partners in the product and feature development process.
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• Provide guidance to and manage relationships with partners, agencies, or temporary, vendor, and contractors (TVCs).
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• Guide the integration of multiple adjacent project timelines, goals, and objectives.
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• Ensure all work, whether produced personally or by an agency, supports and builds the Google brand, and maintains quality, accuracy, and timeliness.Expertise
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• Act as subject matter specialist for relevant cross-functional stakeholders on the voice of a product or marketing program.
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• Utilize comprehensive knowledge of Google???s core products, user insights, messaging/positioning, voice, and overall brand marketing strategy.
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• Proactively develop industry or product landscape knowledge and stay up to date on the latest industry trends.
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• Possess deep understanding of the nuances of specific product voices or goals that can be adapted to different communications as needed.
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• Communicate and present confidently to cross-functional audiences and influence the direction of work through effective presentations.
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• Possess a firm grip of new ideas, processes, and approaches critical to the role (e.g., AdWords for small- and medium-sized business marketing).
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• Develop new and complementary skills to enhance current knowledge and expertise and apply them to team and existing work.
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• Responsibilities under the direction of Google Manager
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• Build inclusive culture
• Champion and engage in equitable and inclusive behaviors across all systems (e.g., hiring, perf, coaching). Create space in meetings, projects, events for everyone to collaborate and feel supported. Role model, acknowledge, and empower inclusive behavior and provide constructive feedback on disrespectful, non-inclusive behavior. Act as a diversity change agent, working to change processes, culture, or other barriers to inclusion.
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• Create product marketing content
• Independently create marketing content to ensure that positioning of the product is aligned with the product strategy, drive efforts to iterate the content and design along with cross-functional teams based on content standards, styles, and format, and drive collaboration with the production team to publish the final marketing content for one or more teams.
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• Develop brand strategy
• Drive product brand positioning, value propositions, and messaging strategy using Google voice and user insights, adapt nuances of specific product voice or goals to different communications (e.g., narratives, brand framework document).
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• Develop product marketing content strategy
• Drive the framework development and rollout of strategies for product marketing content across channels. Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products or business ventures, as a key contributor.
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• Generate user insights
• Independently determine research needs, scope, manage, and guide user research by leveraging internal and external research partners.
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• Go-to-market strategy and planning
• Validate the market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), as a key contributor. Use subject matter expertise in the field to identify opportunities in the market landscape. Collaborate with relevant teams to build supporting rationales, hypotheses, and visions. Understand the product and target audience, develop the positioning of the product to users and bring the products to the market, and develop and execute the go-to-market plan and messages for new products and features.
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• Manage campaign and programs
• Drive and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results (OKRs). Drive evaluation and analysis of campaign performance for optimization, determine channels for reaching and engaging users, and drive integrated channels to meet targets.
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• People inclusion
• Exercise sound judgment & take swift action to uphold our Core Values & Code of Conduct. Champion and creating psychological safety on the team for multiple perspectives to thrive, being sensitive to cultural norms, expectations, and ways of communicating. Actively mitigates one's own biases and flexes style to accommodate others while helping others to learn about new identities and cultures to expand their viewpoints and relationships.
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• Promote user engagement
• Develop user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies. Provide feedback to internal and external teams on improvement opportunities for user experience, manage and advocate for in-product user experience to resolve product issues, and promote user engagement.
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• Provide product and industry expertise
• Act as a subject matter expert on product(s) or feature(s) to partners across teams to provide input in the product and feature development process, drive market analysis, and predict and provide insights on industry trends on product development and marketing.
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• Segmentation, targeting, and positioning
• Drive the meetings to develop marketing plans for regional or functional marketing teams, review the overall portfolio and characteristics, prioritize marketing goals, and define positioning plans to identify and engage the target audience.
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• Strategic planning for product marketing
• Partner with senior leadership or stakeholders across teams to develop the strategic vision for Google. Allocate resources (e.g., budget, headcount) to support the regional or functional marketing teams' top goals.
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• SKILLS/EXPERIENCE/EDUCATION:
• Brand management
• Knowledge of branding and brand development. This includes knowledge of how to define and/or position a brand, as well as implementation of strategies to improve it (e.g., advertising, digital marketing, partner events).
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• Campaign management
• Knowledge of the marketing campaign lifecycle. This includes planning, strategy, execution, and reporting of a campaign.
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• Client/partner management/advising
• Ability to partner with, orchestrate, lead, and influence clients, partners, and/or service providers as a trusted advisor. This may include managing client/partner expectations, and an ability to gain commitment to a product, service, or idea from partners, customers, and/or stakeholders using data and appropriate communication or storytelling methods. This management and advising may occur directly or indirectly based on size of partner population.
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• Consumer behavior
• Knowledge of consumer behavior (e.g., digital or traditional consumer behaviors). This includes the knowledge of how consumer behavior informs product strategy/program design and influences sales cycles.
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• Data analysis and synthesis
• Ability to analyze information, draw conclusions, generate alternatives and solutions, and evaluate outcomes. This includes the ability to use data to add value to business planning and strategies.
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• Go-to-market activities knowledge
• Understanding of user needs, helping products go-to market, and giving feedback to improve products.
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• Industry knowledge
• Knowledge of the changing landscape of the industry, product areas, other key players, and/or markets including technology trends and issues that affect the operations of one???s business and organization.
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• Marketing briefs
• Ability to write a descriptive and actionable brief to articulate key goals and objectives of a marketing campaign.
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• Product positioning
• Ability to articulate key messages, features, and benefits to the target audience.
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• Situational leadership
• Ability to interact confidently, clearly and respectfully with others, especially senior leaders of the organization, to present/defend/clarify concerns or issues regarding an existing project, program or solution. This includes the ability to effectively address difficult questions, handle pushback from a high-level audience, and maintain a professional demeanor while engaging in difficult or sometimes high-pressure situations.
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• Storytelling
• Ability to influence and inspire an audience by crafting stories using data that elicit empathy or create buy-in.

Skill/Experience/Education

• Mandatory
• Brand management Knowledge of branding and brand development. This includes knowledge of how to define and/or position a brand, as well as implementation of strategies to improve it (e.g., advertising, digital marketing, partner events). Campaign management Knowledge of the marketing campaign lifecycle. This includes planning, strategy, execution, and reporting of a campaign. Client/partner management/advising Ability to partner with, orchestrate, lead, and influence clients, partners, and/or service providers as a trusted advisor. This may include managing client/partner expectations, and an ability to gain commitment to a product, service, or idea from partners, customers, and/or stakeholders using data and appropriate communication or storytelling methods. This management and advising may occur directly or indirectly based on size of partner population. Consumer behavior Knowledge of consumer behavior (e.g., digital or traditional consumer behaviors). This includes the knowledge of how consumer behavior informs product strategy/program design and influences sales cycles. Data analysis and synthesis Ability to analyze information, draw conclusions, generate alternatives and solutions, and evaluate outcomes. This includes the ability to use data to add value to business planning and strategies. Go-to-market activities knowledge Understanding of user needs, helping products go-to market, and giving feedback to improve products. Industry knowledge Knowledge of the changing landscape of the industry, product areas, other key players, and/or markets including technology trends and issues that affect the operations of one???s business and organization. Marketing briefs Ability to write a descriptive and actionable brief to articulate key goals and objectives of a marketing campaign. Product positioning Ability to articulate key messages, features, and benefits to the target audience. Situational leadership Ability to interact confidently, clearly and respectfully with others, especially senior leaders of the organization, to present/defend/clarify concerns or issues regarding an existing project, program or solution. This includes the ability to effectively address difficult questions, handle pushback from a high-level audience, and maintain a professional demeanor while engaging in difficult or sometimes high-pressure situations. Storytelling Ability to influence and inspire an audience by crafting stories using data that elicit empathy or create buy-in.